In part of of Content Management System that Bolster Search Engine Marketing, the president of The Net Impact, Steve Thomas revealed how Auctori™ is distinctive from other content management systems — in that it works in accordance with the search engine marketing strategy. The following interview bytes covers some of the most frequently asked SEO and efficacy questions associated with the CMS.
Q: Rumor has it that Auctori™ resembles the Microsoft Word document programming. Is it true that the content management system is as easy to use as Microsoft?
Thomas:
Developed by the Unified Development Inc. (Unidev ®), Auctori is a Microsoft Certified Web Content Management System (WCMS) built for search engine optimization (SEO).
In other words, the content management system is intended to mimic some of the interface qualities that end users are familiar with using, associated with a Microsoft Word document.
Q: How long does it take the average admin to learn the basics of search engine optimization to properly use the Auctori content management system?
Thomas:
The training is easy and almost unnecessary. Since the Auctori content management system is as straightforward to use as Microsoft ® applications, it is easy for most end users to learn to add, update, and modify content without any previous HTML experience. Most administrators catch on in a short period of time.
Q: Is Auctori cost effective?
Thomas:
If you compare the hourly cost of making Website design changes to updating content in-house the savings is astronomical. In other words, dollar for dollar Auctori affords a cost effective search engine optimization solution with a substantial return on investment.
Q: What if a company decides to add a new market niche to their menu of services, how does the content management system integrate the additional search engine optimization?
Thomas
When The Net Impact developed the Auctorin content management system for search engine optimization, we did it to ease organization’s productivity and costs. Since our core competency is Website design and SEO, we can customize any specification accommodating any design request.
Post your content management system questions below.
What Story Web Analytics Tells?
At one time, corporate America depended on advertising agencies to assume the role of consumer psychologist. Ad agencies, no longer have the ability to misconstrue the target audience. There’s no more manipulating the consumer data. Fortunately, search engine marketing delivered a brand new age of transparency: Web analytics.
Advertisers need not risk running an inept ad campaign, ultimately tarnishing the brand identity. These days, misaligned ad campaigns have a short shelf life. Thanks to Google web analytics, the era of advertising in the dark ages is over.
An essential component of Internet marketing, web analytics tells a compelling story. It conveys visitor behavior, presenting a site evaluation of the proceeding data:
- Keywords and search terms
- Traffic referrals (which sites are directing traffic)
- Which pages attain the highest traffic and conversion?
- What is the most sought after information on the site?
- Which web page pathways are the most frequently traveled?
- Which pages lack visitor interest?
- How does site traffic navigate through the site?
- Which pages are of least interest?
- On which page do visitors tend to exit the site?
- How to convert more site traffic to ensure the greatest ROI?
Given a blueprint of the aforementioned information, web analytics develops an exacting composite of how to chart a site’s clickstream.
Clickstream tracking is the path of how visitors navigate through a website.
Without web analytics it is merely impossible to measure, evaluate and forecast website visitor behavior. With an accurate visitor analysis, profits and sales are almost a matter of precise calculations.
Contact the Net Impact for a free Google Analytics Consulting assessment!
To hear most search engine optimization gurus tell it, “There’s no such thing as a content management system (CMS) that works in accordance with the search engine marketing (SEM) campaign.” In fact, many contend that CMSs are prone to hinder a site’s search engine optimization features. But, that’s because most have not driven the power of Auctori ™.
Auctori is not your ordinary, content management system, bug-ridden with SEO limitations. Programmed with integrated search engine optimization, Auctori refines design into a user-friendly, fuss-free interface—that just happens to give the authors the ability to maintain all SEO features, without hindering a site’s marketing endeavors. That means that Auctori empowers companies to maintain the autonomy or managing their sites regular updates.
To understand how content management systems actually build on streamlining the search engine marketing (SEM) campaign, SEO St. Louis interviewed Steve Thomas president of The Net Impact, Auctori’s proprietary content management system’s creator.
Q: Most SEO programmers contend that CMSs are apt to have glitches, detracting from measuring the paid search conversion rates. Is Auctori any different?
Thomas:
Auctori is distinctive in that it works in confluence with paid search campaigns. Whether the landing page calls for a custom, limited or even a navigation-less interface, Auctori treats each design according to the requirements of your pay-per-click ad search campaign.
All we have to do is create a variation of master pages. Depending on the purpose or to test the conversion rate of each page, landing pages are designed with Auctori to work in confluence with the secondary, tertiary or even no navigation parameters. Moreover, Auctori eases these design elements with a reusable content block module.
Q: Does Auctori allow advertisers to track conversions?
Thomas:
Unlike other content management systems where Java Script and the CMS experience irreconcilable differences, inhibiting accurate conversion tracking. On the contrary, Auctori enables the user to embed any JavaScript or even other custom scripts. Not only is Auctori suitable for JavaScript site wide, we developed Auctori to let you track conversions on a page-by-page basis.
…to be continued
Click CMS to read more about the power of Auctori.
If you’re shopping around for an SEO Company to man your company’s online presence, it’s important to understand which services are important to increasing revenues for growing the profit margin: affiliate marketing, A/B Testing and website conversion rate. Review the proceeding three-Web marketing terms, which impact the bottom line:
Affiliate Marketing – A referral program, whereby an advertiser or merchant compensates marketers for referring their products, resulting in a consumer designated action, such as a subscription, sales transaction or new customer lead. The referring agent or affiliate is paid a commission or revenue share, based on the terms of the affiliate program. Google employs a similar model to connect advertisers with publishers. Read more about the development of affiliate marketing program for your organization.
A/B Testing – To ensure that a Web page or ad will command the best conversion rate, most search engine-marketing firms will conduct a series of tests, referred to as A/B testing. It’s the easiest way to analyze the marketability of headlines, ad content, design and landing pages. The test entails developing two versions of a page to compel the desired outcome. Companies, who provide these services, apply a myriad of experiments to improve a search engine marketing campaigns conversion rate. Learn more about A/B Testing for your Web site.
Conversion Rate – A measurement of how well a marketing medium (landing page, ad, newsletter) results in the preferred course of action (as in subscription or purchase). For instance, if you have a pay-per-click ad on Google, and 10 out of 1000 visitors result in a sales transaction, the pay-per-click ad has a 1 percent conversion rate. The average landing page has a seven percent conversion rate. Read more about website conversion services.
Search Engine Optimization Tips 2010
How to do search engine optimization without any technical experience or training?
That’s right. Search engine optimization is increasingly easier than ever. Aside, from selecting a domain, developing the URL structure and composing a succinct and compelling meta tag description, a state-of-the-art, Web site content management system simplifies the entire process.
Here’s what’s needed to get started:
Duly dub the domain. Starting with a domain, select a keyword combination, which best reflects your products and services. For instance, HDA, Inc. an online publishing and distributing company used a similar model to spinoff its online division, HousePlansandMore.com. The site garners top page ranking on Google.
Search engine optimization tip: Also, beware that the age of a site counts. Search engines are the one beholder, who perceives age, as credible resource. As a result, don’t be too hasty to drop a domain for a better named version. Instead choose a new domain to brand and link to the company site. This Web design SEO company is a valuable resource for developing a streamlined search engine marketing strategy.
Select words, wisely. As we mentioned last year, the words, which make up the company Web site pages, or the URL structure–should reflect the content of that page. So, avoid naming pages obscure titles, such as: ‘About Us’, ‘Our Services’, ‘Testimonials’. Since, most consumers are not searching for the aforementioned terms, try to select words which reflect your services and offerings.
Meta tags matter. Among search engine analysts, the meta tag is a controversial topic. While some contend that the description used to describe a web site are superfluous, evidence shows otherwise. For instance, using the words: SEO St. Louis, the description
(AKA meta tag reads:)
SEO St Louis – Google Page Results
And beyond the domain, url and meta tags, the Net Impact’s proprietary software, Auctori, does the rest of your search engine optimization (SEO) for you. Read more how this content management system delivers autonomous search engine optimization.
Web Design with Autonomous SEO?
We’re shopping for a Web design company, who can optimize our site for search engine traffic. Since, we plan to maintain our site’s blog, we need the digital mediums incorporated in our web design. My question is whether it’s possible for a web design company to develop a site for us—with SEO capabilities that we can manage without us having to outsource the content updates?
In other words, can we hire a Web design company to develop a new site for us to DIY SEO?
JT – Branson, MO
——————————————————————
The answer to your question is quite simple. While, we do not know how other companies manage Web site updates, our proprietary content management system (CMS), Auctori ™ enables you to manage your site’s reigns. From images, new articles, new page titles, Auctori is built to accommodate a site’s development with regard to its search engine optimization specifications.
This is the process:
We begin with an analysis of your site’s navigational structure, traffic, content and other search engine optimization features. After which time, we’ll confer with you about your organization’s marketing objectives. Based on the information, we’ll evaluate your competition to determine a simple method for incorporating your Web site’s design with a CMS in attuned with your search engine marketing strategy.
As you can see from the list below, Auctori gives you the autonomy to control the following content:
- Roles based permissions – security and authorization tools for viewing, editing, adding and approving user’s content.
- Content approval workflow – publishing approval tools for easing workflow productivity.
- Dynamic image editing – as for uploading product inventory, Auctori optimizes images and stores them future re-use.
- Automatic archiving – Auctori doesn’t allow your firm to lose important documents. Organizing, storing and retrieving content is fuss free because, Auctori automatically archives data, assuring 24/7 access.
- Flexible navigation hierarchy – making navigational changes and updates never hinders the integrity of your site’s SEO. Auctori’s intuitive and flexible programming allows for as many modifications – as you see fit.
Read more about a content management system architected with built in SEO.
SEO Lessons Learned in 2009
Search engine marketing is not becoming any easier for small businesses to follow. To simplify the learning curve, a St. Louis SEO company was the host of several symposiums in 2009. Google analytics, social media networking and email marketing were the focal points of these interactive seminars. In this installment of SEO St. Louis, we’re reviewing some the lessons learned about SEO in 2009:
Google’s Analytical Tool
Throughout 2009, the marketing mantra was: Use Googles’ analytical toolbar to enhance sales and customer retention. In the realm of search engine marketing, the Net Impact also demonstrated the importance of using Google’s analytical tool to track target audience traffic. Just to recap a few bytes, review the video
YouTube Google Analytics Trending
Email Marketing Campaigns
Based on the information gleaned from analyzing traffic or (Clickstream tracking), companies can develop an email campaign to target and convert prospective new clients and customers. Moreover, database marketing email campaigns provide transparent results. In other words, these marketing catalysts illustrate measurable statistics, enabling businesses to custom fit the communiqué to augment conversion rates.
Additionally, with an exacting Web site traffic analysis, demographic segmentation, and Net Impact’s email marketing database programs, achieving a higher retention rate is a matter of putting a strategy into motion. Review the Email Marketing Guide
In November of 2009, Search engine marketing analyst, Erica Scharringhausen hosted a highly informative search engine marketing overview. If you click on the link below, you can watch the video to discover the importance of social media tagging and how to do-it-yourself.
For additional information, watch the YouTube video. Be sure to contact The Net Impact team with your search engine marketing questions and feedback.
To learn more about implementing a solid social media networking or developing a stalwart marketing strategy, the Net Impact offers complementary SEO Consultations.
Sowing the Seeds of SEO
There is a parallel between search engine optimization (SEO) and produce. Cultivating a vegetable garden is verisimilar to optimizing a site for search engine exposure. A regular schedule of water, sunshine and pruning is key to the harvest. When Web sites are not nourished with new information, search engine bots have no reason to re-index old content.
For the company Web site, seeds are sown from frequent content updates and submissions to RSS feeds, search engines and other online news directories.
Content management systems, blogs and company news pages require new doses of information for one major purpose: to sow the seed of SEO as in organic search engine exposure.
Organic search engine exposure is like growing vegetables
without any pesticides or chemical additives.
In other words, organic search engine exposure is when a company’s Web site appears in the top 5-page results of Google, based on its name and services. It does not rely on a sponsored ad or pay-per-click campaign to boost its visibility. It’s 100% pure SEO.
Here’s an example:
A search query on Google, using the words “St. Louis Web Design company” returns The Net Impact on the first page. The site is an organically popular Web site. Since several resources refer and link back to the company’s Web site, it has a high page rank sans any crafty SEO tricks.
Back in the vegetable garden, propagation yields more crops. In the realm of search engine marketing, this means disseminating the message to multiple sources. Other blogs, RSS feeds and of course social media networking sites are accessible outlets to circulate link popularity.
For instance, Google Blog Search and Topic Exchange are two blog engines to fuel your Web site’s visibility. For obvious reason’s Google’s Blog search engine assures that the company web site achieves optimal exposure. Topic Exchange is comprised of information aggregated from a cross sector of market places. When your site adds new information, make sure your content pings the aforementioned sites.
But in the agricultural world, not all farmers cultivate their own crops. And in the business strata, not all companies sow the seeds of their SEO.
Do you need help sowing the seeds of your site’s SEO? If so, click on St. Louis SEO company to learn more.
Deconstructing Irrelevant Page Titles
Search engine optimization (SEO) is not always complex. Components of SEO, such as the navigation, are commonsensical. Reviewing the most over-used navigation page titles, let’s review terms that are irrelevant to the architecture of any Web site.
Services
When’s the last time that you or anyone else you know conducted a query on a major search engine, using the keyword “services?” On Google, more than 2,110,000,000 billion site pages contain the term.
Generic words, used in a site’s navigation, devalue its search engine prominence. Select keywords, which illustrate the types of services your organization provides. In other words, specify the core services your company offers.
Here is an example:
Company X-Ampl provides printing services for postcards, brochures, flyers and other mass-production print jobs. However, on the company Web site, their printing services are labeled under the heading of services. Once the visitor clicks on the service page, few details describe Company X-Ampl’s printing services. The content is presented on a static page. (Static pages are merely invisible to search engines).
As a result, if someone were searching for printing postcards, the Web site with a page labeled “postcard printing” on the site map / navigation would have better search engine traffic and exposure.
About Us
The “About Us” page is another controversial page. When the key phrase is queried via Google, the search engine returns some 1,200,000,000 results. But, how many online consumers are submitting searches, using the words” ‘about us’?
Let’s say that Company X-Ampl is a printing company based in Dubuque, IA.
To capitalize on the best search engine strategy, a page titled Dubuque Print Company would serve as an overview of the company and appease the search engines. By replacing the company’s ‘about us’ page in the navigation with a geo-location and an exacting service, Company X-Ampl will attract better traffic.
Testimonials
Another irrelevant page name are “testimonials.” Not many consumers search for testimonials. However, Google generates 94,900,000 results of the term.On the contrary, testimonials are credible tools that authenticate an organization’s offerings. Testimonials are best incorporated with a case study or white paper. As an alternative, integrate testimonials with the corroborating service.
Choose your keywords wisely.
In the meantime, click “SEO company,” to learn more about optimizing your site’s pages with relevant search words, terms and titles.
Rethinking Twitter
“Twitter, bah humbug,” that’s how some business owners feel about being tied into the social media networking. And, because no one can attribute or quantify the results in terms of exact financial returns, the digital channel remains somewhat of an enigma. But, vowing to abstain from Twitter could be the actual marketing injection certain entities necessitate.
Businesses and marketers, who endorse Facebook and Twitter, have already reaped the results of these time-consuming, dynamic mediums: good old-fashioned relationship building and loyalty. As for those naysayers, who are trying to refute the power of Twitter, review a few of the benefits this social media networking affords:
Demonstrate expertise, leadership and integrity.
Social medial networking platforms, such as Twitter are a showcase for brand building. The ability to use an interactive technology to gain trust, partake in the discussion and provide entertainment and information value underscores Twitter’s influence.
Using a hardware store as a Twitter prototype, Hardware ABC sells fireplace inserts that qualify for the EPA’s Tax Credit for energy efficient appliance. Hardware ABC ‘tweets” information and incentives about taking advantage of the tax credit. In turn, the market strategy validates their leadership, expertise and integrity.
Incentivize an exchange of relevant information.
Companies no longer have to rely on those poorly made cable commercials that seemed to tarnish the brand identity. Instead, Twitter enables any-sized business to take a proactive approach to initiating the dialogue with the target audience.
For example, Hardware ABC could run a sweepstakes on Twitter offering a free fireplace insert. All the while, the hardware store ‘tweets’ various do-it-yourself repair, safety and living green tips.
Bolster search engine visibility.
Twitter is merely marketing on oxygen. It does not cost anything. With the company Web site linked to an active Twitter account, developing the same link popularity could take years. Social media networking is one of the most effectual marketing tools for maximizing search engine visibility.
The linking strategy is straightforward. Hardware ABC offers do-it-yourself tips, tax credit information and other incentives – all of which are linked using the keywords, which are sourced right back to their online hardware store.
Nonetheless, not every organization has the internal resources to “tweet” the day away. That’s why it’s okay to hire a SEO company do the grunt work.
Rethinking Twitter? If so, let us answer your social media marketing, questions, by clicking “SEO company.”
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