Search engine optimization is one of the main factors that take place in the marketing of your website. To start, a website needs to be created with an innovative design and keywords that correlate correctly with the keywords people will use to search for products in your business’s category. If these keywords do not match, then your website will not appear in the results that your potential customers see. After your website is created and your keywords and description is set, linking needs to be done. Linking your website to various directories on the internet will allow search engines to know your website better. The more a search engine knows your website, the higher up your website is in the rankings. Rankings make better results, giving your website more views from our popular search engines.