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How-to use Twitter to attract more business?
Twitter is a hot search engine marketing topic, these days. From Oprah, Gwyneth Paltrow to politicians, everyone’s talking about Twitter. For savvy marketers, it has become merely a high-powered marketing engine.
But while many end users gloat about their Twitter utilization, many of us are scratching our heads trying to figure out what is Twitter and how to capitalize, using the marketing vehicle? Here are four online strategic marketing tactics to use Twitter to expose your brand to the world:
The Twitter Cheat Sheet
Avoid the snappy alias.
Unlike other social networks, where catchy alias are the protocol, Twitter works like a mini press agent. As a result, using one’s real name, brand and company assures exposure and consumer awareness.
Fulfill the profile
Without being too outrageous, create an enticing profile, emphasizing you or your company. Try to avoid visually overwhelming designs that upstage your profile.
Architect your network
Locate current clients, strategic partners and other contacts on Twitter. Send them a “Twitter.” Link your blog to your Twitter profile and vice versa. Tweet the company blog so that it goes to the Twitter profile.
Delegate it.
Many business proprietors, celebrities and politicians do not have the time to manage their own blog, let alone a Twitter profile. Delegate the responsibility of managing your social networking needs to a SEO company.
In the next, installment, we’ll explore four other methods for marketing your business via Twitter.
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