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Email marketing is not only an eco-friendly means for promoting an organization’s products and services, but it is a cost effective search engine-marketing (SEM) tool. There are five areas to measure the efficacy of an email-marketing proposition. Refer to the following output metrics to glean the results of your email marketing campaign:
Bounce rate: measures how many emails are never making it to the recipient. A high volume of undeliverable messages is indicative of an outdated email list.
Click-through rate: details how compelling the email campaign is to the target market. Fewer click through-rates suggest that the content lacks relevance or is not engaging enough for the recipients to take action.
Forward/share rate: Viral marketing transpires when people share or pass email messages onto their associates.
Open rate: The percentage of opened email communications reflects the efficacy of your brand’s strength, subject line, and consumer loyalty.
Unsubscribe rate: If your email marketing campaign has a higher ratio of people opting out, then it is an indication that your email campaign is irrelevant to the consumer or not engaging enough to cultivate a relationship with the target audience.
Read more about initiating an effective email marketing campaign.
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