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What’s in a blog? The ingredients of a blog are quite rudimentary. The objective is to provide clients with engaging, useful information. Corporate blogs are influential when they impart intelligence of interest to the target market. At SEO-St. Louis, we compiled a list of blog-content development do’s and don’ts”:
Inform and entertain. Consider your blog to be an All-American personality that appeals to most of your prospective clients. The best strategy for evaluating content appropriateness is to evaluate whether the information influences or improves the consumer experience. If the information does not offer overall value to the reader, “kill the story.”
Don’t tout your causes. While personal interests and political agendas work on celebrity, entertainment sites, in the realm of cultivating client relationships, the best company blog is focused on providing information of interest to the target audience, only. Blogs are not a forum for an organization to push their political beliefs. In fact, such information can hinder business or deter potential opportunities.
Obviously, there is an exception to the aforementioned rule. For instance, if your company builds eco-friendly solar panels, and the government is considering a potential ban on production, then a feature story regarding controversy would be apposite.
Be consistent. Establish a regular and realistic publication schedule. Once a week is an ideal and manageable target.
Don’t bash the competition. On the Internet, libel suits are an emerging happenstance. Corporations are suing individuals and organizations for publishing information, they deem slanderous or detrimental to the productivity of their company. The best way to distinguish and highlight your company’s offerings to the competition is a testimonial or creating a factual chart of services to other companies, without actually mentioning the contending corporation’s brand.
Incorporate news. Depending on the marketplace, current events may impact a company’s offerings. For example, Information pertinent to your clientele
Delegate it. Maintaining a company blog necessitates a commitment to publish information on a regular basis. When all else fails, outsource your blog to an SEO company you can trust.
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