1. What am I doing to be noticed?

The web is a crowded place and it can be hard, but not impossible to stand out. Make sure your SEO Company is providing you with relevant inbound links and keyword heavy content.  Other ways for search engine spiders to find your site is to have a crawlable architecture and a quality presence in social media like Facebook, Twitter, and Blogs.

2. What is my ranking?

If you want exposure and unique visitors to your site you must be ranking on search engines. Ask your SEO Company where you and your competitors rank on Google, Bing, and Yahoo.  82% of search engine users do not go past the first page to find what they are looking for. So, if you aren’t showing up early for some of your most targeted keywords, perhaps you and your SEO Company should devise a new plan.

3. Am I relevant?

Ranking is great, but it only matters if the traffic you’re driving is relevant, quality traffic. You don’t want users to bounce away from your site right away, you want them to stay awhile and click through. If the keywords you are using are not relevant to your site and your landing pages are not sticky, you are wasting time and money on your SEO Company.

4. Where are the results?

By now you know that it is important to be setting goals and tracking your conversion funnels. However, are these goals being met and what proof is being shown of it? Your SEO Company should be providing you with reports of how your site is performing, good or bad. This will help with future marketing and budget plans.

If your SEO company is not answering these four basic questions the way you want them to, perhaps it is time to look into a new SEO Company.