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The number of attendees and the span of their stay usually gauge the success of a party, event or gathering. The same concept is applicable on the company Web site:
• How much traffic does a site attract?
• What is the average duration of the visit?
However, one area of site statistics is commonly overlooked. Who referred those visitors (partygoers)? Did one person invite a bunch of complete strangers (unique visitors)? A good party has a mixture of people. Web sites are not any different. Most small businesses understand the importance of generating well-rounded traffic referrals. From organic search engine results, pay-per-click campaigns to linked referrals within a targeted network, the best traffic attracts an assortment of visitors.
Here are six different sources to drive quality traffic to your site
• Major search engines: Google, Bing,
• Pay-per-click advertising
• Twitter
• Facebook, Flickr, or Linked In
• Press releases
• Complementary sites
• Related blogs
• Major media outlets
Next time, we’ll review how and why all of the aforementioned referrals influence your site’s traffic. Read more about link building, click here.
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