In the Chinese language, there are more than 15 million words. [Source: Chinese language]. If we were Chinese, there would be at least more than 4000 ways to communicate one idea. Fortunately, the English language is comprised of a short list of synonyms, phrases and keywords.  Selecting the appropriate keywords to use for a pay- per-click-campaign is the difference between losing and attaining a return on the advertising budget.

Use these tips to develop a portfolio of keywords for your key word campaign:

Compile a short list of generic keywords.

Craft a long list of keywords, which best depict the products and services featured on each page of your Web site.

Next, narrow down your keywords specific to your company; in example, the location of your business, the neighborhood, other marketplace synonyms, et cetera.

Then, evaluate your competition’s keywords. Since the assessment of your keywords requires a modicum of search engine optimization (SEO) expertise, consult a St. Louis SEO company that has a proven track record for delivering results.

Related Articles:

How to Select Keywords for Search Engine Optimization

How to Select Keyword and Keyword Phrases

How to Select Keywords for Search Engine Optimization

Choosing and Researching Keywords

How to Determine Keyword Competition | Keyword Analysis Series – Part III