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Recently, we were approached by a search engine-marketing (SEM) firm. They analyzed our site and told us that we could improve our Web site’s sales and lead generation, if we had better usability. We have no idea what usability has to do with converting our site traffic. Can you clarify?
Clueless in St. Louis Missouri
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Usability is technical terminology, describing how your visitors experience or move from each room or page of your site. We’ve included a few web design – tips and examples on “usability.”
Define each page of your site. The confusion factor is the best way to alienate a prospective client or customer. As a result, properly titled or outlined pages enhance the possibilities of converting a visitor’s attention to learn more about your company’s offerings.
Keep your content short, succinct and scan-able. Most visitors who stumble upon your site are looking for specific information. Therefore, it’s a good idea to organize your site’s content with stylized features: bullet points, bolded content and paragraphs with 4-6 sentences.
Be contact accessible. Would you do business with someone wearing a bag over his or her head? Forget about your company story. Let visitors know how to contact you and where your offices are headquartered. Failure to identify basic contact information is the fastest method for losing prospective client credibility.
Abbreviate the contact form. Generally, Internet users have a short attention span and are too impatient to complete a lengthy form. Keep your contact forms short and sweet.
Meanwhile, for additional search engine marketing and web design tips, contact St. Louis’ premier web design company.
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