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Without the appropriate analytics, search engine marketing (SEM) is an exercise in futility.
• Do you know the origin of your website’s traffic?
• Have you ever evaluated where your prospects enter and exit?
• What is your visitor’s average span of stay on your site?
Without the aforementioned analytics or information, pay-per-click advertising and search engine optimization is like donating substantial contributions to Google and your SEO company.
While many companies are obsessed with where their site ranks on Google, the germane questions are:
• How is traffic generated on your site?
• How often are clicks turning into clients and prospects?
• What percentage are conversions?
In terms of your website’s traffic, the old adage: “What you don’t know can’t hurt you,” is an exorbitant gaffe. Because in the realm of attaining a return on your adverting and marketing budget, what you don’t know can cost you. Traffic origin is a fundamental component of the search engine marketing game.
Be informed about your site’s traffic. Dial 1.888.629.4672 to request a free analysis.
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