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SEO St. Louis:
Several months ago, we created a Twitter page for our mortgage company. Due to several security glitches, we stopped posting updates or communicating with our followers. Since the president does not think that Twitter quantifies the results of its time and efforts, Twitter has been banned at our office. Is there any concrete evidence that Twitter works?
Twitter-less in St. Louis
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Your company is not the only entity to ban social media networking. In a recent study, more than 50 percent of companies prohibit or block the following social networking sites: Twitter, Facebook and LinkedIn.
However, on the other side of the social media networking controversy exists ripe business opportunities. “Social” media networking is the underlying purpose of Twitter. The idea is to nurture new relationships.
Consider this hypothetical situation:
On Twitter, your mortgage company has 155 “followers.”
At any given time, maybe a fourth of those followers plan to purchase new property, refinance their home or has a friend, who needs a new mortgage.
Based on the communication with your company and what transpired recently in the mortgage /banking industry, those online excerpts and interactions are invaluable. In fact, they are emblematic of future prospects and business referrals.
But for the sake of argument, let’s say that your organization does NOT have any followers, then what?
O FOLLOWERS
Twitter is not only good for social networking; it improves your search engine marketing strategy.
Here’s how it works:
If your company uses its Twitter page to provide a mortgage or personal financing tip, and then comment on new blurbs or re-tweet (responding to other people’s tweets), with links referencing your site, you’re creating green shoots to your company’s Web site; thus bolstering your site’s link popularity. Overtime, through the generation of posts, comments re-tweets, your site is inevitably building it’s own Internet linking legacy — thus better search engine exposure and droves of unique visitors.
Hope this answers your question. In the interim, you can always outsource the management of your Twitter page to St. Louis’ top SEO, company.
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