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Search engine marketing is not becoming any easier for small businesses to follow. To simplify the learning curve, a St. Louis SEO company was the host of several symposiums in 2009. Google analytics, social media networking and email marketing were the focal points of these interactive seminars. In this installment of SEO St. Louis, we’re reviewing some the lessons learned about SEO in 2009:
Google’s Analytical Tool
Throughout 2009, the marketing mantra was: Use Googles’ analytical toolbar to enhance sales and customer retention. In the realm of search engine marketing, the Net Impact also demonstrated the importance of using Google’s analytical tool to track target audience traffic. Just to recap a few bytes, review the video
YouTube Google Analytics Trending
Email Marketing Campaigns
Based on the information gleaned from analyzing traffic or (Clickstream tracking), companies can develop an email campaign to target and convert prospective new clients and customers. Moreover, database marketing email campaigns provide transparent results. In other words, these marketing catalysts illustrate measurable statistics, enabling businesses to custom fit the communiqué to augment conversion rates.
Additionally, with an exacting Web site traffic analysis, demographic segmentation, and Net Impact’s email marketing database programs, achieving a higher retention rate is a matter of putting a strategy into motion. Review the Email Marketing Guide
In November of 2009, Search engine marketing analyst, Erica Scharringhausen hosted a highly informative search engine marketing overview. If you click on the link below, you can watch the video to discover the importance of social media tagging and how to do-it-yourself.
For additional information, watch the YouTube video. Be sure to contact The Net Impact team with your search engine marketing questions and feedback.
To learn more about implementing a solid social media networking or developing a stalwart marketing strategy, the Net Impact offers complementary SEO Consultations.
