There is a parallel between search engine optimization (SEO) and produce. Cultivating a vegetable garden is verisimilar to optimizing a site for search engine exposure. A regular schedule of water, sunshine and pruning is key to the harvest. When Web sites are not nourished with new information, search engine bots have no reason to re-index old content.

For the company Web site, seeds are sown from frequent content updates and submissions to RSS feeds, search engines and other online news directories.

Content management systems, blogs and company news pages require new doses of information for one major purpose: to sow the seed of SEO as in organic search engine exposure.

Organic search engine exposure is like growing vegetables

without any pesticides or chemical additives. 

In other words, organic search engine exposure is when a company’s Web site appears in the top 5-page results of Google, based on its name and services. It does not rely on a sponsored ad or pay-per-click campaign to boost its visibility. It’s 100% pure SEO.

 Here’s an example:

 A search query on Google, using the words “St. Louis Web Design company” returns The Net Impact on the first page. The site is an organically popular Web site. Since several resources refer and link back to the company’s Web site, it has a high page rank sans any crafty SEO tricks. 

Back in the vegetable garden, propagation yields more crops. In the realm of search engine marketing, this means disseminating the message to multiple sources. Other blogs, RSS feeds and of course social media networking sites are accessible outlets to circulate link popularity.

For instance, Google Blog Search and Topic Exchange are two blog engines to fuel your Web site’s visibility. For obvious reason’s Google’s Blog search engine assures that the company web site achieves optimal exposure. Topic Exchange is comprised of information aggregated from a cross sector of market places. When your site adds new information, make sure your content pings the aforementioned sites.

But in the agricultural world, not all farmers cultivate their own crops. And in the business strata, not all companies sow the seeds of their SEO.

Do you need help sowing the seeds of your site’s SEO? If so, click on St. Louis SEO company to learn more.