If you’re shopping around for an SEO Company to man your company’s online presence, it’s important to understand which services are important to increasing revenues for growing the profit margin: affiliate marketing,  A/B Testing and website conversion rate.  Review the proceeding three-Web marketing terms, which impact the bottom line:

Affiliate Marketing – A referral program, whereby an advertiser or merchant compensates marketers for referring their products, resulting in a consumer designated action, such as a subscription, sales transaction or new customer lead. The referring agent or affiliate is paid a commission or revenue share, based on the terms of the affiliate program. Google employs a similar model to connect advertisers with publishers. Read more about the development of affiliate marketing program  for your organization.

A/B Testing – To ensure that a Web page or ad will command the best conversion rate, most search engine-marketing firms will conduct a series of tests, referred to as A/B testing. It’s the easiest way to analyze the marketability of headlines, ad content, design and landing pages. The test entails developing two versions of a page to compel the desired outcome. Companies, who provide these services, apply a myriad of experiments to improve a search engine marketing campaigns conversion rate. Learn more about A/B Testing for your Web site.

Conversion Rate – A measurement of how well a marketing medium (landing page, ad, newsletter) results in the preferred course of action (as in subscription or purchase). For instance, if you have a pay-per-click ad on Google, and 10 out of 1000 visitors result in a sales transaction, the pay-per-click ad has a 1 percent conversion rate. The average landing page has a seven percent conversion rate.  Read more about website conversion services.