Optimizing Twitter accounts proves beneficial for search engine rankings

Select an SEO-Friendly Twitter Handle
Just as choosing an SEO-friendly URL is important, a Twitter handle (username) should be as well.
Why? Twitter handles have their own customized URL which creates a static address for future indexing; Twitter URL’s are indexed by search engines the same as any other URL.

Select an SEO-Friendly Account Name
Yes, this matters as well.
Choosing the proper account name helps brand companies – it can also be a great resource for search engines.  Determine which variation of your brand’s name is searched the most each month.
Google Adwords is an excellent tool for determining the most effective keywords.

Don’t Forget the “Bio” Section
The biography section is yet another avenue to include keywords.  Twitter bio’s are consistently indexed; crucial keywords should be used in the [160 character] description of the company.

How Effective is the Tweet’s Lead?
The first few words (42 characters) of every tweet will appear in search engine results next the account name and username.  These first 42 characters of the tweet will impact SEO as well.

The body of tweets are also likely to be indexed by search engine rankings
Utilize relevant keywords relating to the brand to increase search results on those terms.

Is the Message Re-Tweetable?
Twitter allows companies to share their information with others, and hope others will find it useful and share it as well.  A tweet’s length must be less than 140 characters if the intention is to have others re-tweet it; if the tweet is too long, the last few characters of the tweet will be dropped.
Re-tweets are indexed on search engines as well and will have a positive effect on a company’s search engine ranking.

Call to Action
Twitter pages should have a call to action.  Just as companies encourage people to look at their website, visitors can also be invited people to visit a Twitter page.  Because a Twitter page’s URL is indexed as a website, companies have yet another opportunity to increase their search engine rankings and another avenue on which to promote their brand.  Companies can use their Twitter page to share links that will direct readers back to the company’s website.

Making the most of social media networks will increase online presence, attract attention to a business, and increase traffic web traffic.  A successful website can be defined as a site which receives as much traffic from social media sites as it does from search engines.