Advertising Age recently published a white paper on the top 10 trends now shaping global media habits in 2010.
From Indian households, to African, and American, the study concluded how media was being consumed across the globe:
1. Even relatively poor populations now consider TV a necessity.

2. Despite the Internet, we’re watching more television- not less.

3. The world is watching: Football and American Idol-like contests relative to the particular country.

4. Though the United States and Europe are losing newspaper circulation, the rest of the world is experiencing a “boom” in newspapers.

5.    Global Facebook Usage:
a.    6 hours per day per user.
b.    517 million users.
c.    70% of users live outside of the United States.
d.    Average “fan” is 31 years old.
e.    Average “fan” follows 9 brands.
f.    95% will advocate for the brand if necessary.

6. Cyber cafes are the entry for emerging market populations to get online.

7. Brazil, Russia, India, China, and Indonesia lead the world in online video consumption.

8. Internet usage rates are determined bmy access costs.  Mobile is not.

9. Netbooks, e-readers, and tablets will drive growth of Iinternet use.

10. The forecast for the world’s future media habits: More.

AdAge reports that time spent on computers has tripled over the past decade among youths 8 years old to 18 with the bulk of time spent on social media.  These finding beg the question:; How will this group consume media when they enter the working world? Is your company prepared?
To view the report, visit the Advertising Age website.