Author Archive
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Dec 08, 2009
No CommentsRethinking Twitter
“Twitter, bah humbug,” that’s how some business owners feel about being tied into the social media networking. And, because no one can attribute or quantify the results in terms of exact financial returns, the digital channel remains somewhat of an enigma. But, vowing to abstain from Twitter could be the actual marketing injection certain entities...
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Dec 02, 2009
No CommentsAuctori™ CMS – SEO Built to Last
High performance web design exceeds aesthetic functionality. Developed with a search engine marketing strategy to convert clicks into results, quite often consumers need moderate prodding to seize the moment. The Net Impact innovated a state of the art content management system with built in search engine optimization (SEO). The idea was to develop a simple...
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Nov 23, 2009
No CommentsSome Companies Ban Twitter
SEO St. Louis: Several months ago, we created a Twitter page for our mortgage company. Due to several security glitches, we stopped posting updates or communicating with our followers. Since the president does not think that Twitter quantifies the results of its time and efforts, Twitter has been banned at our office. Is there any...
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Nov 16, 2009
No CommentsFacebook or Twitter: Which Is Better for Business?
Social media networking seems to be on every sized company’s marketing strategy. Between Facebook and Twitter, the questions are which is better and how does each differ. Facebook is MySpace, Yahoo Messenger and YouTube – all in one. For the person who wants to stay virtually connected to family and friends, Facebook is the hook-up....
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Nov 09, 2009
No CommentsScorned By Google’s Ad Word Pay-Per-Click Advertising?
Some small-sized businesses complain: “We have been scorned by Google’s Ad Word campaign, left feeling like a PPC fool.” As a company that designs SEO-friendly Web sites, and who manages companies search engine-marketing (SEM) campaigns, we work frequently with organizations scorned by Google’s Ad Words pay-per-click (PPC) programs. In 98 percent of the cases, the...
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Nov 03, 2009
No CommentsIs Social Media Networking Really Beneficial?
Social media networking sites are instigating the dialogue between companies and their target audiences. Celebrities, promoting their latest movies, and college students touting their most recent escapades are not the only end-users who can benefit from creating a buzz on the likes of Twitter and Facebook. Social networking sites are redefining how small to large...
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Oct 26, 2009
No CommentsWeb Design Tips for Deterring Form Interruptus
Ever wonder why your site visitors don’t complete the details of your site’s form? Quite often these forms are too cumbersome to respond. Generally, it is the magnitude of the form. Too many questions can confuse and distract your prospects. Nevertheless, forms are part of your Internet marketing strategy too. The Internet is overwhelmed with...
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Oct 19, 2009
1 CommentPage Rank – Explained
What is page rank? Search engines index web sites. Google rates sites according to popularity or the number of sites linking or referring a site. In an effort to provide search engine end users with relevant information, page ranks are based on a combination of text corresponding algorithms. What is the highest page rank of...
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Oct 12, 2009
No CommentsSearch Engine Market QA: Usability
Recently, we were approached by a search engine-marketing (SEM) firm. They analyzed our site and told us that we could improve our Web site’s sales and lead generation, if we had better usability. We have no idea what usability has to do with converting our site traffic. Can you clarify? Clueless in St. Louis Missouri...
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Oct 08, 2009
No CommentsSEO – Traffic Analysis
Without the appropriate analytics, search engine marketing (SEM) is an exercise in futility. • Do you know the origin of your website’s traffic? • Have you ever evaluated where your prospects enter and exit? • What is your visitor’s average span of stay on your site? Without the aforementioned analytics or information, pay-per-click advertising and...
