There is not a one-size-fits-all solution for translating your content efficiently.
Translating websites to effectively target a specific market takes time.  Translating the information from your company’s website into the target language must be done by native speakers in your company’s country.
Example: If you are a company in the United States and you want your website translated into German, be sure than the translator is someone from the U.S. who speaks German to ensure your message is delivered correctly.  Neglecting to do this may result in a mistranslation.

Ensure your translated marketing materials aren’t too technical.
Marketing materials generally grab a reader’s attention when they speak to the soul of the reader.  By doing this, the company lures in a potential client then turns them into paying customers. Technical translation does not always convey the same “emotional” marketing message as was in the original language, and this is where, many times, the message gets lost in translation.

To do this, companies must take the content from the “technical translation”, and have it re-written by a marketing copywriter to make it less technical and more relatable.

Only 7 countries, and 30% of Internet users, have English as their first language.
If you have an E-Commerce website, remember: Research has shown that buyers are 10 times more likely to buy from a website that is in their own language. (www.markettheglobe.com)
Each version of your website needs to be localized down to the graphics, colors, and text.  It is imperative that companies take the time to tailor each version of their website to the specific target market.

To learn more about multilingual websites click here.

Select an SEO-Friendly Account Name
Yes, this matters as well.
Choosing the proper account name helps brand companies – it can also be a great resource for search engines.  Determine which variation of your brand’s name is searched the most each month.
Google Adwords is an excellent tool for determining the most effective keywords.

Don’t Forget the “Bio” Section
The biography section is yet another avenue to include keywords.  Twitter bio’s are consistently indexed; crucial keywords should be used in the [160 character] description of the company.

How Effective is the Tweet’s Lead?
The first few words (42 characters) of every tweet will appear in search engine results next the account name and username.  These first 42 characters of the tweet will impact SEO as well.

The body of tweets are also likely to be indexed by search engine rankings
Utilize relevant keywords relating to the brand to increase search results on those terms.

Is the Message Re-Tweetable?
Twitter allows companies to share their information with others, and hope others will find it useful and share it as well.  A tweet’s length must be less than 140 characters if the intention is to have others re-tweet it; if the tweet is too long, the last few characters of the tweet will be dropped.
Re-tweets are indexed on search engines as well and will have a positive effect on a company’s search engine ranking.

Call to Action
Twitter pages should have a call to action.  Just as companies encourage people to look at their website, visitors can also be invited people to visit a Twitter page.  Because a Twitter page’s URL is indexed as a website, companies have yet another opportunity to increase their search engine rankings and another avenue on which to promote their brand.  Companies can use their Twitter page to share links that will direct readers back to the company’s website.

Making the most of social media networks will increase online presence, attract attention to a business, and increase traffic web traffic.  A successful website can be defined as a site which receives as much traffic from social media sites as it does from search engines.

In March 2010, a well-known motorcycle comfort seating’s Website design required a site makeover. The website design reconstruction called for exacting guidelines:

• Visually mesmeric web design
• Web design which maintains the online brand  identity
• User-friendly navigation designed to motivate interaction
• Website design to fortify web marketing presence
• A fuss free web content management system to enable instantaneous site updates

Since the Auctori content management system was developed to automate search engine optimization, the web design company and Ad agency conferred to integrate all the components needed to integrate the motorcycle comfort seat’s brand and Internet marketing strategy.

With the creative  components in place, the Web design company customized the master pages into the Auctori content management system.  This assured for instantaneous updates.

To assure visitor ease, the content management system enabled the designers to develop a user-friendly navigational architecture; whereby new site pages could be added among the various product overview pages, multimedia, events, retailer contact information and other Web site landing pages.

The final Web design was the end result of a “cutting edge yet professional site, which inspired site interaction and lead generation.

In the end, the Auctori content management system affords high-end Web design, destined for web traffic, made possible through search engine optimization.

Please call 888.629.4672 to learn how the Auctori content management system integrates custom design.

No more requests. It was merely half a decade ago when companies had to schedule Web site updates. Since many sites were developed using HTML or PHP, modifications required certain programming expertise that only the Web design company could perform. As for keeping a Web site fresh with new keyword driven content, corporations relied on an SEO company’s understanding of their products and services.

Alleviate downtime. Given the advances in web content management systems, businesses are no longer dependent upon the downtime associated with modifications. Bid adieu to the time lapse between the site update request and the actual site modification.

Businesses used to rely on IT departments and the web design agency to deploy web site updates. Between phone conversations, instant messaging, email messages, communications disconnects accounted for approximately 25 percent of Website design glitches.

For now, web content management systems not only afford companies of any size the self-sufficiency to amend design elements and media content, but minimize outsourcing Web design service expenditures. This translates into a higher return on the Web marketing budget.

Despite cost efficiency, certain web content management systems, designed with built in search engine optimization, place companies on the roadmap to major search engine traffic. In example, the Auctori content management system exposes each week’s content additions, social media posts and other web marketing uploads to Google, RSS feeds and other steady streams of traffic flow.

Read more about how the Auctori web content management system helps automate search engine optimization, visit: www.Auctori.com.

• Which is better hiring an in-house web designer or outsourcing?
• How to maintain autonomy without being at the complete mercy of the Web design company? 

These answers are subjective. The cost analysis depends on how much a business values time, money and results.

What is the timeframe?

If your business plans to make an impact on the search engines, every day is critical. In other words, the longer your site is offline or not optimized for search engine traffic, it represents substantial losses. 

How much will it cost to have the internal IT department build a new web design with the latest search engine-marketing infrastructure?

In order to compete with the competition, a business Web site attributes for a significant part of the market strategy  and new business development (i.e.: lead generation, sales transactions, new subscriptions).

If your IT department is manning the company’s network, how realistic is it to expect a timely completion of the new Web site design?

While many web designers understand the importance of marrying website design with search engine optimization, the wheel is always being reinvented. SEO is in constant evolution. A Web design company, who specializes in SEO, can ensure that your business site is current with the latest trends and practices in search engine marketing.

Want the immediacy of professional web design, yet the autonomy to manage regular updates –in-house?

A web content management system offers the autonomy to update content on a regular basis without the cost of outsourcing billable hours. For example, Auctori is a legal content management system with built in SEO.

How can you assure that your Website attains the highest ROI?

Most employees do not sign a contract offering to forego their salary if a Web site underperforms in site conversions. To assure an ultimate return on investment, opt for a Website design company that offers a strategic partnership. This alleviates the chances that the search engine optimization strategy will become obsolete.

To maintain a competitive edge, consider a web content management system designed with search engine optimization. Learn why more and more companies are powered by the Auctori.com web content management system, please click: “Auctori” to read more.

Recently, we updated our company site to a content management system. We’ve been making regular site updates to ensure that our Web site is cached on the major search engines. Although our Web design company provides search engine optimization services, and we manage our CMS, we think that our company is pretty set in the SEO marketing. Are there any other services that we’re missing out to maximize our site’s online presence?

________________________

Kudos for understating the importance of making regular content management system updates to improve your site’s exposure to search engine traffic. However, link building is another critical component of the search engine marketing strategy.

Frequently undervalued and understood, link building is the process of enticing other sites to link to your organization’s Web site. Theses links are emblematic of a site  ‘endorsement.’ The objective is to acquire more link endorsements, which innately drive more site traffic.

Another underlying value for link building or link management is that the more links or endorsements (links), the higher a site’s page rank via major search engines.

And while, your organization may try to manage all areas of your search engine optimization via your content management system, link building is merely a science, requiring:

• External Web site linking
• Internal Website linking
• Link bait development
• Natural link content development

Each page of any site acts as its own piece of real estate on the Internet.  For obvious reasons, the web page with 68 page links pointing toward it outpaces the page with 16-outboud links.

As for the architecture of your site’s content management system, internal linking is important too, along with a solid link bait and natural content development system.

Contact the experts of linking building and the innovators of a CMS, built for SEO.

Q: Rumor has it that Auctori™ resembles the Microsoft Word document programming. Is it true that the content management system is as easy to use as Microsoft?

Thomas:

Developed by the Unified Development Inc. (Unidev ®), Auctori is a Microsoft Certified Web Content Management System (WCMS) built for search engine optimization (SEO).

In other words, the content management system is intended to mimic some of the interface qualities that end users are familiar with using, associated with a Microsoft Word document. 

Q:  How long does it take the average admin to learn the basics of search engine optimization to properly use the Auctori content management system?

Thomas:

The training is easy and almost unnecessary. Since the Auctori content management system is as straightforward to use as Microsoft ® applications, it is easy for most end users to learn to add, update, and modify content without any previous HTML experience. Most administrators catch on in a short period of time. 

 

Q: Is Auctori cost effective?

Thomas:

If you compare the hourly cost of making Website design changes to updating content in-house the savings is astronomical. In other words, dollar for dollar Auctori affords a cost effective search engine optimization solution with a substantial return on investment.

Q: What if a company decides to add a new market niche to their menu of services, how does the content management system integrate the additional search engine optimization components?

Thomas

When The Net Impact developed the Auctori content management system for search engine optimization, we did it to ease organization’s productivity and costs. Since our core competency is Website design and SEO, we can customize any specification, accommodating any design request.

Post your content management system questions below.

Auctori is not your ordinary, content management system, bug-ridden with SEO limitations. Programmed with integrated search engine optimization, Auctori refines design into a user-friendly, fuss-free interface—that just happens to give the authors the ability to maintain all SEO features, without hindering a site’s marketing endeavors. That means that Auctori empowers companies to maintain the autonomy or managing their sites regular updates.

To understand how content management systems actually build on streamlining the search engine marketing (SEM) campaign, SEO St. Louis interviewed Steve Thomas president of The Net Impact, Auctori’s proprietary content management system’s creator.

Q:  Most SEO programmers contend that CMSs  are  apt to have glitches, detracting from measuring the paid search conversion rates. Is Auctori any different? 

Thomas: 

 Auctori is distinctive in that it works in confluence with paid search campaigns. Whether the landing page calls for a custom, limited or even a navigation-less interface, Auctori treats each design according to the requirements of your pay-per-click ad search campaign.

 All we have to do is create a variation of master pages. Depending on the purpose or to test the conversion rate of each page, landing pages are designed with Auctori to work in confluence with the secondary, tertiary or even no navigation parameters. Moreover, Auctori eases these design elements with a reusable content block module.

Q:  Does Auctori allow advertisers to track conversions?

Thomas:

Unlike other content management systems where Java Script and the CMS experience irreconcilable differences, inhibiting accurate conversion tracking. On the contrary, Auctori enables the user to embed any JavaScript or even other custom scripts. Not only is Auctori suitable for JavaScript site wide, we developed Auctori to let you track conversions on a page-by-page basis.

…to be continued

Click CMS to read more  about the power of  Auctori.

That’s right. Search engine optimization is increasingly easier than ever. Aside, from selecting a domain, developing the URL structure and composing a succinct and compelling meta tag description, a state-of-the-art, Web site content management system simplifies the entire process.

 Here’s what’s needed to get started:

Duly dub the domain. Starting with a domain, select  a keyword combination, which best reflects  your products and services. For instance, HDA, Inc. an online publishing and distributing company  used a similar model to spinoff its online division, HousePlansandMore.com. The site garners top page ranking on Google. 

Search engine optimization tip: Also, beware that the age of a site counts. Search engines are the one beholder, who perceives age, as credible resource. As a result, don’t be too hasty to  drop a domain for a better named version. Instead choose a new domain to brand and link to the company site.  This Web design SEO company is a valuable resource for developing a streamlined search engine marketing strategy.

 

Select words, wisely. As we mentioned last year, the words, which make up the company Web site pages, or the URL structure–should reflect the content of that page. So, avoid naming pages obscure  titles, such as: ‘About Us’, ‘Our Services’, ‘Testimonials’. Since, most consumers are not searching for the aforementioned terms, try to select words which reflect your services and offerings. 

Meta tags matter. Among search engine analysts, the meta tag is a controversial topic. While some contend that the description used to describe a web site are superfluous, evidence shows otherwise. For instance, using the words: SEO St. Louis, the description

(AKA meta tag reads:)

SEO St Louis – Google Page Results

And beyond the domain, url and meta tags, the Net Impact’s proprietary software, Auctori, does the rest of your search engine optimization  (SEO) for you. Read more how this content management system delivers autonomous search engine optimization.

Hi SEO St. Louis:

We’re shopping for a Web design company, who can optimize our site for search engine traffic. Since, we plan to maintain our site’s blog, we need the digital mediums incorporated in our web design. My question is whether it’s possible for a web design company to develop a site for us—with SEO capabilities that we can manage without us having to outsource the content updates? 

In other words, can we hire a Web design company to develop a new site for us to DIY SEO?

JT – Branson, MO

——————————————————————

The answer to your question is quite simple. While, we do not know how other companies manage Web site updates, our proprietary content management system (CMS), Auctori ™ enables you to manage your site’s reigns. From images, new articles, new page titles, Auctori is built to accommodate a site’s development with regard to its search engine optimization specifications.  

This is the process:

We begin with an analysis of your site’s navigational structure, traffic, content and other search engine optimization features. After which time, we’ll confer with you about your organization’s marketing objectives. Based on the information, we’ll evaluate your competition to determine a simple method for incorporating your Web site’s design with a CMS  in attuned with your search engine marketing strategy.

As you can see from the list below, Auctori gives you the autonomy to control the following content:

• Roles based permissions – security and authorization tools for viewing, editing, adding and approving user’s content.

• Content approval workflow – publishing approval tools for easing workflow productivity.

• Dynamic image editing – as for uploading  product inventory, Auctori optimizes images and stores them future re-use.

• Automatic archiving – Auctori doesn’t allow your firm to lose important documents. Organizing, storing and retrieving content is fuss free because, Auctori automatically archives data, assuring 24/7 access.

• Flexible navigation hierarchy – making navigational changes and updates never hinders the integrity of your site’s SEO. Auctori’s intuitive and flexible programming allows for as many modifications – as you see fit.

Read more about a content management system architected with built in SEO.