Archive: local search
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Feb 03, 2011
No CommentsGlobal SEO Best Practices
Global SEO requires tailoring tactics to each specific market – as best practices are not uniform across the globe. There is not a one-size-fits-all solution for translating your content efficiently. Translating websites to effectively target a specific market takes time. Translating the information from your company’s website into the target language must be done by...
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Nov 18, 2010
No CommentsGoogle’s Hotpot Stirs Up Local Search Results
This week, Google announced the launch of their newest feature, Hotpot, which now incorporates user ratings to personalize search results – increasing opportunities to improve search engine optimization. Prior to Hotpot’s launch, Google Maps provided user reviews which it cultivated from across the web. Now Google has taken that feature a step further by obtaining...
