There is not a one-size-fits-all solution for translating your content efficiently.
Translating websites to effectively target a specific market takes time.  Translating the information from your company’s website into the target language must be done by native speakers in your company’s country.
Example: If you are a company in the United States and you want your website translated into German, be sure than the translator is someone from the U.S. who speaks German to ensure your message is delivered correctly.  Neglecting to do this may result in a mistranslation.

Ensure your translated marketing materials aren’t too technical.
Marketing materials generally grab a reader’s attention when they speak to the soul of the reader.  By doing this, the company lures in a potential client then turns them into paying customers. Technical translation does not always convey the same “emotional” marketing message as was in the original language, and this is where, many times, the message gets lost in translation.

To do this, companies must take the content from the “technical translation”, and have it re-written by a marketing copywriter to make it less technical and more relatable.

Only 7 countries, and 30% of Internet users, have English as their first language.
If you have an E-Commerce website, remember: Research has shown that buyers are 10 times more likely to buy from a website that is in their own language. (www.markettheglobe.com)
Each version of your website needs to be localized down to the graphics, colors, and text.  It is imperative that companies take the time to tailor each version of their website to the specific target market.

To learn more about multilingual websites click here.

Select an SEO-Friendly Account Name
Yes, this matters as well.
Choosing the proper account name helps brand companies – it can also be a great resource for search engines.  Determine which variation of your brand’s name is searched the most each month.
Google Adwords is an excellent tool for determining the most effective keywords.

Don’t Forget the “Bio” Section
The biography section is yet another avenue to include keywords.  Twitter bio’s are consistently indexed; crucial keywords should be used in the [160 character] description of the company.

How Effective is the Tweet’s Lead?
The first few words (42 characters) of every tweet will appear in search engine results next the account name and username.  These first 42 characters of the tweet will impact SEO as well.

The body of tweets are also likely to be indexed by search engine rankings
Utilize relevant keywords relating to the brand to increase search results on those terms.

Is the Message Re-Tweetable?
Twitter allows companies to share their information with others, and hope others will find it useful and share it as well.  A tweet’s length must be less than 140 characters if the intention is to have others re-tweet it; if the tweet is too long, the last few characters of the tweet will be dropped.
Re-tweets are indexed on search engines as well and will have a positive effect on a company’s search engine ranking.

Call to Action
Twitter pages should have a call to action.  Just as companies encourage people to look at their website, visitors can also be invited people to visit a Twitter page.  Because a Twitter page’s URL is indexed as a website, companies have yet another opportunity to increase their search engine rankings and another avenue on which to promote their brand.  Companies can use their Twitter page to share links that will direct readers back to the company’s website.

Making the most of social media networks will increase online presence, attract attention to a business, and increase traffic web traffic.  A successful website can be defined as a site which receives as much traffic from social media sites as it does from search engines.

“When turning soccer into numbers, there will always be problems. And when it comes to ‘assists’, this is especially true. How can you reward someone who rolls the ball eight inches from an indirect free-kick as highly as someone who beats seven men and puts the ball in the striker’s path in the six-yard box?”

Those in the Internet marketing industry may want to take the time to read Tomkins’ strategy in order to relate it to the website conversion attribution debate. When it comes to website conversion, each keyword searched or direct visit – which ultimately results in a conversion–is in most cases a hit from a repeat visitor, or from a visitor who is familiar with the brand name, and each step of your search engine marketing strategy can be seen as an assist that led that conversion goal to your website.
With the highly-anticipated World Cup right around the corner, here is an analogy of how the steps to scoring a goal in a soccer game are similar to making a visitor react a desired way on your website.

 Website Conversion = Goal
You’ve done the hard work, you’ve found a potential customer who is interested enough in your website that they return via a keyword (or direct visit) and complete a sale, give you a call or whatever your call to action may be. This is the same as giving a player a free shot with just the keeper to beat. You won’t always get a 100% conversion rate – but in both cases there’s a very good chance it will end up with a goal.

Second to Last Visit = Assist
Some players don’t always score enough goals (David Beckham for example) but if you take him away from taking freekicks, corners and crossing the ball into the box then you’re likely to see a noticeable drop in chances created and goals scored. This could be exactly the same with your complete online strategy, which is why it is so important to find those advertising channels and keywords which are contributing to the end goal.

Mid-Level Visit = Midfield Pass
If Liverpool scored a goal last season, there’s a good chance Xabi Alonso (player known for his high number of assist) was involved at some point during that move. This may not have a huge importance to the overall outcome, but if involved more often than not, then he is clearly having a positive impact to the team. This could relate to an email marketing campaign, social media campaign or a keyword which may rarely convert, but is often involved in an assist. Take it away and those conversion chances may start to dry up.

First Visit = Defensive Build Up
What got the ball rolling in the first place? In the case of a soccer game, it may start with a key pass by the goalkeeper. When online, perhaps it was a search at the early stage of the searching process, as far back as typing your search words into Google. After this happens there is still a huge amount of work to do in order to grab that conversion, but you need to start somewhere!

So in which stage does the importance lie? In tracking the performance at all stages you can really get a strong idea about how every aspect of an online marketing campaign (or professional soccer team) is performing. With this valuable feedback from web analytics, you can make informative decision (whether that decision be to change up your keywords or to trade your center midfielder) based on the actual facts and figures. All in all looking at every step of your marketing strategy, rather than just the end result, will tell you which components of your overall efforts are effective, and which ones could use some help.

Before jumping into writing optimized content for the web, remember these tips:

•Use keywords the right way – make sure your SEO content writing is easily understood. Don’t just stuff key words into your content.

•Place readability of the content first; if the keywords didn’t come naturally (or if you haven’t used enough to meet keyword density requirements), insert them where appropriate to turn your document into effective SEO content writing

•Never use too many keywords. An adbundance of keywords could transform your document from an SEO content writing project into spam (search engines are not stupid, and if this is the case they will not recognize your website.)

•Keep SEO content writing short and sweet- stay on the topic

•Stick to two or three keywords per page of SEO content writing to avoid reader confusion

If readers are unable to tell that they’ve just read SEO content writing, you have done your job. If you wrote content that is easy to read, flows well, is to the point and doesn’t leave your readers wandering why you have used the same word X amount of times- mission accomplished.

Despite the fact that the social mega media site is still in its babyhood, 2009 was the first time the company turned a profit. With more than 350 million users and growing along with a slew of free tools available in 70 languages, Facebook represents one vital role for any company:

EXPOSURE. EXPOSURE. EXPOSURE

Social media networking has shifted the paradigm in market research. Any-sized corporation can directly interact with their clientele to tweak products and services.

There is no longer the need to invest thousands of dollars in market research.

Aside from commissioning a web design company to create a Facebook page, an incentive driven social media strategy is necessary to assure a booming fan-base.

An Analysis of Trident’s Social Media Strategy

• Cadbury’s Trident® utilizes an incentive focused social media strategy.

• The marketing incentive welcomes consumers to enter its “Perpetual Festival,” which includes “30 festivals around the globe in 30 weeks.”

• Trident’s Facebook page incorporates the same web design that is presented on its UK Web site. The sweepstakes engages the consumer to participate in the drawing by leading the visitor to enter a code from a pack of Trident gum

• From the Facebook page to Trident’s micro site, each website design maintains continuity, transitioning the consumer from one page to the next.

Given Facebook’s omnipresence, the social media marketing is impossible to disregard. Now that the most powerful search engine directory, Google is caching and posting Facebook’s status updates, social media is an extension of the SEO strategy.  

Consider the following questions about your company’s social media marketing strategy:  

• Are your competitors using social media to bond with the target audience?

• How can your organization out-face the competition or better retain the target audience’s attention via Facebook?

• Does your company have a Facebook fan wall reflective of your products and services brand identities?

• Are you posting engaging media, which entices the target market to subscribe, contribute and engage in the conversation?

• Is the company Facebook page updated on a regular basis?

If you need assistance developing social media design in sync with your Internet marketing strategy, contact The Net Impact.

Connect with The Net Impact on Facebook.

• Which is better hiring an in-house web designer or outsourcing?
• How to maintain autonomy without being at the complete mercy of the Web design company? 

These answers are subjective. The cost analysis depends on how much a business values time, money and results.

What is the timeframe?

If your business plans to make an impact on the search engines, every day is critical. In other words, the longer your site is offline or not optimized for search engine traffic, it represents substantial losses. 

How much will it cost to have the internal IT department build a new web design with the latest search engine-marketing infrastructure?

In order to compete with the competition, a business Web site attributes for a significant part of the market strategy  and new business development (i.e.: lead generation, sales transactions, new subscriptions).

If your IT department is manning the company’s network, how realistic is it to expect a timely completion of the new Web site design?

While many web designers understand the importance of marrying website design with search engine optimization, the wheel is always being reinvented. SEO is in constant evolution. A Web design company, who specializes in SEO, can ensure that your business site is current with the latest trends and practices in search engine marketing.

Want the immediacy of professional web design, yet the autonomy to manage regular updates –in-house?

A web content management system offers the autonomy to update content on a regular basis without the cost of outsourcing billable hours. For example, Auctori is a legal content management system with built in SEO.

How can you assure that your Website attains the highest ROI?

Most employees do not sign a contract offering to forego their salary if a Web site underperforms in site conversions. To assure an ultimate return on investment, opt for a Website design company that offers a strategic partnership. This alleviates the chances that the search engine optimization strategy will become obsolete.

To maintain a competitive edge, consider a web content management system designed with search engine optimization. Learn why more and more companies are powered by the Auctori.com web content management system, please click: “Auctori” to read more.

Amid Twitter, LinkedIn and Facebook, a new crop of social media networking sites mushrooms across a myriad of marketplaces. SEO-St. Louis compiled a shortlist of social media networks geared for vertical and horizontal markets. Here are the finding: 

Cofoundr is a community for entrepreneurs — designers, investors, and programmers, and other individuals, who are committed to developing partnerships for new start-up ventures.

Doctors HangOut.com is a social networking service for medical students, doctors and residents.

FastPitchNetworking is an international business social networking site.

Nexly is a business to business social media marketplace for small to mid-sized businesses to network. (Nexly’s URL is www.nexly.com)

ResearchGate is a professional social networking site designed to help scientists and researchers collaborate on new studies and trials. 

Ryze is another professional social media networking site, segmented into thousands of organizations to nurture new business relationships.

Select Minds is a corporate social networking platform designed to connect current employees, former employees and organizations with each other to procure new business.

Upspring is a social networking site designed to help vertical markets such as retailers, manufacturers and service providers to improve their local web presence. 

The microcosm of social media sites validates that corporations can no longer afford to ignore the potency of social media (Twitter, Facebook, et al).  And in terms of maintaining robust search engine optimization—as in online exposure, social media networking fortifies that visibility, affording an abundance of new professional and business relationships.

If your organization is considering Twitter, Facebook or any of the aforementioned social media networking pages to enhance new business, please click “contact The Net Impact” for a hassle-free consultation.

• Generate more leads
• Increase online productivity
• Nurture client or customer loyalty 

According to event planners, the purpose of the event is to help Saint Louis business owners realize how to maximize their online presence. Attending this expo provides the following incentives:

Develop an exacting strategy to drive search engine action from Google, BING and Yahoo Learn how to generate more sales and revenue from site traffic.

• Learn how to use Facebook and Twitter to maintain consumer loyalty and retention
• Search engine marketers and SEO programmers from around the country will provide a succinct overview.

President of an St-Louis SEO company, The Net Impact Steve Thomas will share the latest trends for incorporating search engine marketing in conjunction with a potent social media networking strategy.

Where Is My Business, a major sponsor of the Midwest’s Premier Search Marketing Conference spearheaded many of the conference’s ideas. They even conceptualized the giveaway. All attendants receive a complimentary Web analytics for improving their company’s Web site search engine visibility. The site analysis is a $279 value, but will be offered to any company that redeems the offer subsequent to the event.

Conveniently centered downtown St. Louis at the illustrious Lumiere Hotel and Casino, there is also a pre-conference networking social in the Cascade Lounge. Additional registration and discount information is available at the following link http://www.marketstl.com.

Lydia – Arkansas

Your question is one many thriving corporations face. The practices of search engine marketing are in constant flux. Which means that corporations as well as the small sized entity must remain current with the evolution of SEO. Search engine optimization is no longer limited to awe-inspiring web design and quality content. To ensure maximum exposure the following search engine optimization complement the process:

• Blog Marketing
• Email Marketing
• Linking Program
• Pay per Click Management
• Press Release Optimization
• Social Media
• Web Marketing 

By outsourcing web design to a company, offering the aforementioned search engine optimization (SEO) services, companies can be assured a complete solution, where the search engine marketing strategy works in accordance with the SEO results. 

Test drive the possibilities , contact the Net Impact for a hassle-free consultation.

• The relevance of architecting a resilient link
• How link building influences site exposure and traffic
• Advanced business-to-business search engine marketing

The first segment Search engine optimization consultant, Lauren Williamson and president, Steve Thomas of The Net Impact shared valuable insight about the role linking plays in building the search engine optimization (SEO) strategy.

St Louis SEO | Web Design Hosts SEO Seminar

Think of your Web site as a popular portal, recognized for being a network that everyone relies on for industry specific information, news and data.  

During another segment, Web Account Manager, Sonya Sawall provided a pithy overview of how business decision-makers buyers are using search engines to find strategic partners and vendors. To review the presentation, click on “Advanced B2B Search Engine Marketing.”

Web Account Manager Discusses Advanced B2B Search Engine Marketing

From social media networking sites such as Twitter, Facebook and other microsites, Ms. Sawall evaluated how the mediums emblemize business-to-business search engine marketing. Moreover, the use of these Internet marketing tools bolsters the linking strategy and other search engine optimization objectives.

Towards the end of the seminar, Angela Cicerelli explained how social media networks, such as FlickR YouTube, are generating significicant sources of traffic and even appear in search engine query results.

Also, for those naysayers, who question the validity of the aforementioned search engine marketing mediums, Ms. Cicerelli and Steve Thomas, evaluated the efficacy of mixed search engine and social media.

For a web site analysis, click on SEO to read more.