Archive: search engine marketing
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Feb 14, 2010
No CommentsDoes Social Media Networking Complement Your Site’s SEO?
How do SEO and social media networking enhance...
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Feb 07, 2010
No CommentsContent Management Systems Bolster Search Engine Marketing Part II
Auctori is a Microsoft Certified Web Content Management System (WCMS) built for search engine optimization...
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Jan 31, 2010
No CommentsWhat Story Web Analytics Tells?
At one time, corporate America depended on advertising agencies to assume the role of consumer psychologist. Ad agencies, no longer have the ability to misconstrue the target audience. There’s no more manipulating the consumer data. Fortunately, search engine marketing delivered a brand new age of transparency: Web analytics. Advertisers need not risk running an inept...
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Dec 30, 2009
No CommentsSEO Lessons Learned in 2009
An overview of SEO lessons learned in...
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Dec 23, 2009
No CommentsSowing the Seeds of SEO
How search engine optimization compares to cultivating a vegetable...
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Nov 09, 2009
No CommentsScorned By Google’s Ad Word Pay-Per-Click Advertising?
Some small-sized businesses complain: “We have been scorned by Google’s Ad Word campaign, left feeling like a PPC fool.” As a company that designs SEO-friendly Web sites, and who manages companies search engine-marketing (SEM) campaigns, we work frequently with organizations scorned by Google’s Ad Words pay-per-click (PPC) programs. In 98 percent of the cases, the...
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Oct 12, 2009
No CommentsSearch Engine Market QA: Usability
Recently, we were approached by a search engine-marketing (SEM) firm. They analyzed our site and told us that we could improve our Web site’s sales and lead generation, if we had better usability. We have no idea what usability has to do with converting our site traffic. Can you clarify? Clueless in St. Louis Missouri...
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Oct 08, 2009
No CommentsSEO – Traffic Analysis
Without the appropriate analytics, search engine marketing (SEM) is an exercise in futility. • Do you know the origin of your website’s traffic? • Have you ever evaluated where your prospects enter and exit? • What is your visitor’s average span of stay on your site? Without the aforementioned analytics or information, pay-per-click advertising and...
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Sep 28, 2009
No CommentsElements of a Search Engine Marketing Strategy
In the previous installment, the topic was on driving quality traffic. This week at St. Louis SEO, we’re delving into how the various conduits (search engine traffic, social media, pay-per-click advertising, press releases, etc.) influence your site’s traffic. The following elements are central to developing a successful search engine marketing strategy: Starting with Google, Ask...
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Sep 16, 2009
No CommentsHow to drive Quality Traffic?
The number of attendees and the span of their stay usually gauge the success of a party, event or gathering. The same concept is applicable on the company Web site: • How much traffic does a site attract? • What is the average duration of the visit? However, one area of site statistics is commonly...
