Archive: search engine marketing
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Sep 08, 2009
No CommentsHow to select key words for your pay-per-click campaign?
In the Chinese language, there are more than 15 million words. [Source: Chinese language]. If we were Chinese, there would be at least more than 4000 ways to communicate one idea. Fortunately, the English language is comprised of a short list of synonyms, phrases and keywords. Selecting the appropriate keywords to use for a pay-...
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Aug 31, 2009
No CommentsIs Style Relevant to Website Design?
Style is underrated. When we think about panache, certain people come to mind. There’s, Ashton Kutcher, Brad Pitt and Paris Hilton — to name a few. In terms of the company Website, style performs a major role: enables visibility, emphasizing design qualities and appearance. Ashton, Brad, and Paris are the American prototypes of style. Highly...
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Jul 28, 2009
No CommentsDeciphering the Market Strategy for Exacting Results
How to communicate your company’s search engine marketing strategy to achieve the marketing results, your business needs? Talk to any SEO firm in St Louis, and many speak a jargon so technical that it exceeds normal comprehension. The purpose of any marketing campaign is to cultivate new business and customers. Search engine optimization (SEO) and...
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Jul 22, 2009
No CommentsPart I: Twittering More Business
How-to use Twitter to attract more business? Twitter is a hot search engine marketing topic, these days. From Oprah, Gwyneth Paltrow to politicians, everyone’s talking about Twitter. For savvy marketers, it has become merely a high-powered marketing engine. But while many end users gloat about their Twitter utilization, many of us are scratching our heads...
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Jul 10, 2009
No CommentsWhat Output Metrics Say About Your Email Campaign
Email marketing is not only an eco-friendly means for promoting an organization’s products and services, but it is a cost effective search engine-marketing (SEM) tool. There are five areas to measure the efficacy of an email-marketing proposition. Refer to the following output metrics to glean the results of your email marketing campaign: Bounce rate: measures...
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Jul 02, 2009
No CommentsOther Search Engine Marketing Tools Matter – Too
Search engine marketing firms emphasize the importance of marketing a company’s website, creating a blog and being listed on the top major search engines. Quite often, traditional marketing tools, such as press releases, strategic partnerships and direct mail newsletters are just as equitable, online. These mediums fortify product awareness and link popularity. This week we’re...
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Jun 19, 2009
No CommentsClarifying the Search Engine Marketing Strategy
Last week we talked about being clear about your company’s search engine marketing strategy. Once the sales, marketing department and new business development teams have refined the market strategy, the hard part begins: Hiring the right SEO company. As with any vendor decision, there’s an extensive checklist of service offerings to review. To simplify these...
