Archive: search engine optimization
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Nov 09, 2009
No CommentsScorned By Google’s Ad Word Pay-Per-Click Advertising?
Some small-sized businesses complain: “We have been scorned by Google’s Ad Word campaign, left feeling like a PPC fool.” As a company that designs SEO-friendly Web sites, and who manages companies search engine-marketing (SEM) campaigns, we work frequently with organizations scorned by Google’s Ad Words pay-per-click (PPC) programs. In 98 percent of the cases, the...
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Nov 03, 2009
No CommentsIs Social Media Networking Really Beneficial?
Social media networking sites are instigating the dialogue between companies and their target audiences. Celebrities, promoting their latest movies, and college students touting their most recent escapades are not the only end-users who can benefit from creating a buzz on the likes of Twitter and Facebook. Social networking sites are redefining how small to large...
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Oct 19, 2009
1 CommentPage Rank – Explained
What is page rank? Search engines index web sites. Google rates sites according to popularity or the number of sites linking or referring a site. In an effort to provide search engine end users with relevant information, page ranks are based on a combination of text corresponding algorithms. What is the highest page rank of...
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Oct 04, 2009
No CommentsDo AdWord Quality Scores Affect Conversions?
Are Adwords quality scores important for conversions? What is a Google quality score? Hello SEO St. Louis Guru: We run a consumer electronics business. Each week, we feature a new deal of the week. Our office administrator makes these changes. When we first had our site developed, we hired a St. Louis Web designer. For...
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Sep 08, 2009
No CommentsHow to select key words for your pay-per-click campaign?
In the Chinese language, there are more than 15 million words. [Source: Chinese language]. If we were Chinese, there would be at least more than 4000 ways to communicate one idea. Fortunately, the English language is comprised of a short list of synonyms, phrases and keywords. Selecting the appropriate keywords to use for a pay-...
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Aug 31, 2009
No CommentsIs Style Relevant to Website Design?
Style is underrated. When we think about panache, certain people come to mind. There’s, Ashton Kutcher, Brad Pitt and Paris Hilton — to name a few. In terms of the company Website, style performs a major role: enables visibility, emphasizing design qualities and appearance. Ashton, Brad, and Paris are the American prototypes of style. Highly...
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Aug 10, 2009
No CommentsInternet marketing Vs. Search Engine Optimization
Is Internet marketing and search engine optimization one in the same? No, Internet marketing and search engine optimization (SEO) are not interchangeable marketing terms. Analogous to a car, search engine optimization is the parts under the vehicle’s hood. Search engine optimization entails the programming features of your website. Navigation, key words, page titles and links...
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Jul 28, 2009
No CommentsDeciphering the Market Strategy for Exacting Results
How to communicate your company’s search engine marketing strategy to achieve the marketing results, your business needs? Talk to any SEO firm in St Louis, and many speak a jargon so technical that it exceeds normal comprehension. The purpose of any marketing campaign is to cultivate new business and customers. Search engine optimization (SEO) and...
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Apr 03, 2009
1 CommentSearch Engine Optimization
Search engine optimization is one of the main factors that take place in the marketing of your website. To start, a website needs to be created with an innovative design and keywords that correlate correctly with the keywords people will use to search for products in your business’s category. If these keywords do not match,...
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Mar 04, 2009
1 CommentHow search engine optimization works?
Search Engine Optimization, or SEO, is all about getting more traffic to your website. The more traffic to your site the more sales and business you will experience. So, how do you get more traffic to your site? Most people looking for something on the internet will use a search engine such as Google, Yahoo,...
