Archive: social media marketing
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Dec 14, 2010
No CommentsGlobal Media Habits
Advertising Age recently published a white paper on the top 10 trends now shaping global media habits in 2010. From Indian households, to African, and American, the study concluded how media was being consumed across the globe: 1. Even relatively poor populations now consider TV a necessity. 2. Despite the Internet, we’re watching more television-...
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Nov 18, 2010
No CommentsGoogle’s Hotpot Stirs Up Local Search Results
This week, Google announced the launch of their newest feature, Hotpot, which now incorporates user ratings to personalize search results – increasing opportunities to improve search engine optimization. Prior to Hotpot’s launch, Google Maps provided user reviews which it cultivated from across the web. Now Google has taken that feature a step further by obtaining...
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Apr 24, 2010
1 CommentSocial Media Is No Longer Optional
In the March 2010 issue of Fast Company, the feature story reviewed the success of Mark Zuckerberg, the Founder and CEO behind social media giant Facebook. Considering that the six-year behemoth has inspired the most popular global brands to subscribe to social media, it is growing increasingly impossible to rebuke Facebook’s potency. Despite the fact...
