Archive for June, 2009

Clarifying the Search Engine Marketing Strategy

Last week we talked about being clear about your company’s search engine marketing strategy. Once the sales, marketing department and new business development teams have refined the market strategy, the hard part begins: Hiring the right SEO company.

As with any vendor decision, there’s an extensive checklist of service offerings to review. To simplify these critical decisions, SEO St Louis compiled eight questions to ask or be clear on before signing over the terms of your search engine marketing (SEM) campaign:

•    What services with the SEO firm provide for our organization?

•    What is the annual cost?

•    How does the cost compare with other Web design companies?

•    Will the design firm create a site where internal updates can be made without any lag time?

•    Can the SEO company help our company vie in the marketplace? If so, how?

•    How does the SEO firm plan to design and build our online brand on the Internet, overtime?

•    Is a return on investment (ROI) built into the search engine marketing campaign?

•    What happens if your organization is discontent with the results?

Read more about hiring the right Web design, search engine marketing company.

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