SEO St Louis

Style is underrated. When we think about panache, certain people come to mind. There’s, Ashton Kutcher, Brad Pitt and Paris Hilton — to name a few. In terms of the company Website, style performs a major role: enables visibility, emphasizing design qualities and appearance.

Ashton, Brad, and Paris are the American prototypes of style. Highly visible in the public’s eye, their style is not based on good looks alone. These “celebrities,” dress impeccably. For the company Website, style serves a similar purpose for business.

Here’s how:

In order for a target market to find a business on the Internet, the Website must be search engine optimized for exposure.

Exposure is gleaned from an assortment of style features:

•    Is the site’s layout clean and appealing?
•    How long does it take a Website to load?
•    Is the navigation clean?
•    Are key words, describing the business bolded, underlined and/or italicized?
•    Is the site properly linked?

Linked, bold and italicized content enable exposure or search engine traffic. Meanwhile, layout, navigation and page load punctuate a site’s style and Web design.  These style characteristics are the difference between repelling and retaining new business opportunities.

So in the end, although, your site may not command the same popularity as Brad, Ashton and Paris– style does matter.

Get your Website tested for style, click here.

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