SEO St Louis

How-to Twitter to Your Company’s Advantage

What do President Obama, Angelina Jolie and the St. Louis Cardinals have in common? They all use Twitter to promote and expose their agenda. In the business world, not many executives have the time to Twitter. Nevertheless, Twitter is the latest social network platform for connecting with the target market, establishing new business affiliations and assuring online exposure.

In the previous installment, we detailed a few tips for getting started with Twitter. This week, we’re exploring four other methods for marketing your business via Twitter.

Announce it.

Twitter is the ultimate stage for rolling out a new product. Entities of all sizes use Twitter to engage and interact with their followers. Mr. Obama is using Twitter to tout the benefits of his proposed health reform plan. A similar method works in the marketing department. Use Twitter, to announce the launch of a new product and to obtain feedback.

Be insightful.
Irrelevant commentary won’t do much for the marketing campaign. Insightful or humorous commentary stimulates the exchange of information. Instead of making the conversation centered on your company’s marketing objectives, initiate conversations around the interests and information value of your followers. It fortifies the consumer following.  Offer free advice, inside tips and giveaways. The more value you offer, the better the likelihood others are to leverage your viral marketing campaign. Remember to contribute to other tweets–too.

Host a contest.
The marketing concept, “what’s in it for the prospect,” is applicable on Twitter. Contests, drawings and sweepstakes are the easiest tools for enticing Twitter engagement. Give your followers an incentive with freebies and gifts.

Mind your matters.

Twitter is about sending out a brief announcement in 140 characters or less. As a result, it is inappropriate to send out a continuation of tweets. Besides, excessive Twittering can be considered spam.  Compose concise, relevant tweets. Anytime someone submits a tweet, be sure to respond within 24-hours or less.

Learn more about using Twitter to your company’s advantage, Contact St. Louis’ SEO specialists.

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