SEO St Louis

Archive for October, 2009

Ever wonder why your site visitors don’t complete the details of your site’s form? Quite often these forms are too cumbersome to respond. Generally, it is the magnitude of the form. Too many questions can confuse and distract your prospects. Nevertheless, forms are part of your Internet marketing strategy too. The Internet is overwhelmed with too many forms as it stands. And excessive form fields tend to turn-off the prospect. Use these web design form tips to compel more form conversions:

Take the guesswork out of filling in numbers. Enable visitors to input anything requiring numerical entry fuss-free. For instance, instead of chunking the field for phone numbers and credit cards, create separate spaces so that the end user can enter the information as they please. Set the form interface so that it deletes extra spaces, dashes and parentheses.

Enforce minimal requirements. Excessive field requirements motivate form abandonment. Make your fields optional with two to three required questions. Delete questions that are redundant in or unnecessary.  For example, salutations such as Mrs. Ms. Mrs. and Miss are irrelevant. Although, how did you hear about us is important for understanding where your traffic or referral is coming from, it is a pointless to the prospect.  This question can be posed when you follow up with the prospect.

Ready, set – go. Configure the keyboard to the first field of your form. It will heighten your conversion rate and save your prospect just one more click.

Keep it real. Would you provide personal information to someone disguised in a Halloween costume? The same concept is applicable to your Web site – especially if you are trying to get your visitor to “buy now” or “learn more.”  No physical address about the real location of your company devalues the credibility of your organization.

Seek professional assistance from a St. Louis premier web design company.

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Getting The Most Out Of Your Form

What is page rank?
Search engines index web sites. Google rates sites according to popularity or the number of sites linking or referring a site. In an effort to provide search engine end users with relevant information, page ranks are based on a combination of text corresponding algorithms.

What is the highest page rank of a site?
Ten is the highest. Google Page Rank ranks sites between the numbers of 0 – 10.

What is the average page rank of most Web sites?
Approximately, 60 percent or more of the sites indexed on Google have an average page rank of zero to two.

Can you provide an example of a site with a high page ranking?
If you conduct a search on Google, using the key word phrase:
St Louis Web designer, the NetImpact.com is listed on the first page of results. This exemplifies a site with exceptional page rankings.

Why is page rank important?
Page rank is a great way to assess how your site compares to your top competitors. Moreover, page rank is an important component of search engine marketing. It enables a company to achieve the best exposure to their specified target market.

How can a business verify that their company Web site has a high page rank, as reported by their search engine optimization (SEO) company? You can check your company’s page rank, by downloading a Google Tool Bar.

What should a company do if they are dissatisfied with their page rank or the results of their SEO company? Shop around for another SEO company, by clicking on “search engine marketing” consultation.

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Recently, we were approached by a search engine-marketing (SEM) firm. They analyzed our site and told us that we could improve our Web site’s sales and lead generation, if we had better usability. We have no idea what usability has to do with converting our site traffic. Can you clarify?

Clueless in St. Louis Missouri

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Usability is technical terminology, describing how your visitors experience or move from each room or page of your site.  We’ve included a few web design – tips and examples on “usability.”

Define each page of your site. The confusion factor is the best way to alienate a prospective client or customer. As a result, properly titled or outlined pages enhance the possibilities of converting a visitor’s attention to learn more about your company’s offerings.

Keep your content short, succinct and scan-able. Most visitors who stumble upon your site are looking for specific information. Therefore, it’s a good idea to organize your site’s content with stylized features: bullet points, bolded content and paragraphs with 4-6 sentences.

Be contact accessible. Would you do business with someone wearing a bag over his or her head? Forget about your company story. Let visitors know how to contact you and where your offices are headquartered. Failure to identify basic contact information is the fastest method for losing prospective client credibility.

Abbreviate the contact form. Generally, Internet users have a short attention span and are too impatient to complete a lengthy form. Keep your contact forms short and sweet.

Meanwhile, for additional search engine marketing and web design tips, contact St. Louis’ premier web design company.

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Collected Web Site Usability Tips

Without the appropriate analytics, search engine marketing (SEM) is an exercise in futility.

• Do you know the origin of your website’s traffic?

• Have you ever evaluated where your prospects enter and exit?

• What is your visitor’s average span of stay on your site?

Without the aforementioned analytics or information, pay-per-click advertising and search engine optimization is like donating substantial contributions to Google and your SEO company.

While many companies are obsessed with where their site ranks on Google, the germane questions are:

• How is traffic generated on your site?
• How often are clicks turning into clients and prospects?
• What percentage are conversions?

In terms of your website’s traffic, the old adage: “What you don’t know can’t hurt you,” is an exorbitant gaffe. Because in the realm of attaining a return on your adverting and marketing budget, what you don’t know can cost you. Traffic origin is a fundamental component of the search engine marketing game.

Be informed about your site’s traffic. Dial 1.888.629.4672 to request a free analysis.

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Are Adwords quality scores important for conversions? What is a Google quality score?

Hello SEO St. Louis Guru:

We run a consumer electronics business. Each week, we feature a new deal of the week. Our office administrator makes these changes. When we first had our site developed, we hired a St. Louis Web designer.

For the last year, we’ve been running ads on Google. The problem is that our sales are low. While we capture lots of ad traffic, our site is converting less than 2 percent of our visitors.

We noticed that our Google quality score is less than marginal. Does the adword quality score influence our site’s sales conversions? Can you diagnose the problem?
______________________________________________

The concept behind Google’s quality score is to inspire advertisers to create pay-per-click ads relevant to the landing page. In other words, in an effort to assure that Google end-users reach sites specific to their search specifications, Google evaluates web pages, landing pages and pay-per click ads according to the following criteria:

•    Click through rate (CTR)
•    The time it takes the landing page to load
•    Keyword relevancy between the pay-per-click ad and the copy
•    Landing page quality

Next time, we’ll evaluate the aforementioned Adword quality score factors.

In the interim, seek professional additional advice about your Google quality score by clicking on, Missouri’s Best web design company.

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Landing Page Design