SEO St Louis

Archive for November, 2009

SEO St. Louis:

Several months ago, we created a Twitter page for our mortgage company. Due to several security glitches, we stopped posting updates or communicating with our followers. Since the president does not think that Twitter quantifies the results of its time and efforts, Twitter has been banned at our office. Is there any concrete evidence that Twitter works?

Twitter-less in St. Louis
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Your company is not the only entity to ban social media networking. In a recent study, more than 50 percent of companies prohibit or block the following social networking sites: Twitter, Facebook and LinkedIn.

However, on the other side of the social media networking controversy exists ripe business opportunities. “Social” media networking is the underlying purpose of Twitter. The idea is to nurture new relationships.

Consider this hypothetical situation:

On Twitter, your mortgage company has 155 “followers.”

At any given time, maybe a fourth of those followers plan to purchase new property, refinance their home or has a friend, who needs a new mortgage.

Based on the communication with your company and what transpired recently in the mortgage /banking industry, those online excerpts and interactions are invaluable. In fact, they are emblematic of future prospects and business referrals.

But for the sake of argument, let’s say that your organization does NOT have any followers, then what?

O FOLLOWERS

Twitter is not only good for social networking; it improves your search engine marketing strategy.

Here’s how it works:

If your company uses its Twitter page to provide a mortgage or personal financing tip, and then comment on new blurbs or re-tweet (responding to other people’s tweets), with links referencing your site, you’re creating green shoots to your company’s Web site; thus bolstering your site’s link popularity. Overtime, through the generation of posts, comments re-tweets, your site is inevitably building it’s own Internet linking legacy — thus better search engine exposure and droves of unique visitors.

Hope this answers your question. In the interim, you can always outsource the management of your Twitter page to St. Louis’ top SEO, company.

Related Articles:

Using Twitter for Search Engine Marketing

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Social media networking seems to be on every sized company’s marketing strategy. Between Facebook and Twitter, the questions are which is better and how does each differ.

Facebook is MySpace, Yahoo Messenger and YouTube – all in one. For the person who wants to stay virtually connected to family and friends, Facebook is the hook-up. Although, certain companies try to incorporate Facebook into the marketing stratosphere it is one which requires the end user to remain engaged all the time, featuring:

•    Instant messaging
•    Video sharing
•    Photo exchanging
•    Emailing

When it comes to profiling the target market mesmerized by the allure of Facebook, the demographics range from college students to Baby Boomers. Facebook solves all social networking needs in one, alleviating the need for other interactive applications.

Twitter is instantaneous, succinct, imparting information in byte-sized chunks. Prime for posting deals, promoting upcoming events, Twitter serves as immediate communication gratification.

Since Twitter is an exchange of random thoughts, and ideas, it’s the perfect catalyst for disseminating brands. Additionally, it works as an appropriate medium to interact with prospects. For the business with various market segments, Twitter allows companies to segment the target audience into different contact pages. More importantly, in terms of Internet marketing, Twitter allows linking, which fortifies your company’s search engine exposure.

For more social media networking uses and strategies, contact the experts, The Net Impact.

Related Articles:

50 Ideas On Using Twitter For Business

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How To Market Your Business On Facebook

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Some small-sized businesses complain: “We have been scorned by Google’s Ad Word campaign, left feeling like a PPC fool.”

As a company that designs SEO-friendly Web sites, and who manages companies search engine-marketing (SEM) campaigns, we work frequently with organizations scorned by Google’s Ad Words pay-per-click (PPC) programs.

In 98 percent of the cases, the aversion to Google’s Ad Word campaign is based on the following sequence of events:

Company Xample spends months studying the Google Ad Words “way.” They invest painstaking time learning how to select keywords. Next, detective work comes into play, researching competitors and their online marketing tactics. And after Company Xample does all the “due diligence,” they set their ad bids.  Meanwhile, the only return on their investment is overwhelming disillusionment.

In the interim, another disgruntled company ends up scorned, boycotting Google, thus hindering the success of their site’s results.

Whether we (the masses) approve or disapprove, Google has cornered the online advertising market – meaning that if we want to gain Internet exposure we have to play by their nebulous rules. So, how does a company beat Google Ad Words PPC at their own game?

The answer is quite simple:

LANDING PAGE

The secret recipe, to creating a successful ad campaign — as in lead generation and sales transactions, relies upon the development of a high conversion-landing page.

And for anyone, who wants to learn how a high conversion, landing page can assure a veritable ROI, contact The Net Impact for more details. Simply call us and say: “High conversion landing page HELP.”

Related Articles:

How To Make The Most Of Google AdWords

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How To Create Landing Pages With High Conversion Rates

Landing Pages That Convert

Social media networking sites are instigating the dialogue between companies and their target audiences. Celebrities, promoting their latest movies, and college students touting their most recent escapades are not the only end-users who can benefit from creating a buzz on the likes of Twitter and Facebook.

Social networking sites are redefining how small to large entities market their brands. While these community-inspired hubs will never replace the need for a website, they afford an affluence of Internet marketing advantages. Below are several reasons to consider marketing your business via social media networking:

Branding made easy. A page on Twitter and Facebook enables any-sized business to interlink a brand-focused community.

Unbelievably, economical. Social media networking sites are an affordable direct marketing approach for small to large corporations. Even if you hire a Web design / SEO company, the cost is unbelievably economical to develop an effective social media marketing (SMM) strategy.

Organic SEO. A regularly updated page on Twitter or Facebook serves as an authentic catalyst for improving Web site rankings, organic links and keyword optimization. In other words, your website achieves rampant Internet exposure.

Fortifying consumer loyalty = better sales results. Ultimately, a well-maintained Twitter or Facebook page nurtures brand loyalty and more sales.

Delegate your social media network marketing to a leading SEO company.

Related Articles:

Social Media Networking and ROI

10 Must Haves For Your Social Media Policy

The Big Don’ts of Social Media Internet Marketing

Social Media Dos And Don’ts