SEO St Louis

Archive for January, 2010

At one time, corporate America depended on advertising agencies to assume the role of consumer psychologist. Ad agencies, no longer have the ability to misconstrue the target audience. There’s no more manipulating the consumer data. Fortunately, search engine marketing delivered a brand new age of transparency: Web analytics.

Advertisers need not risk running an inept ad campaign, ultimately tarnishing the brand identity. These days, misaligned ad campaigns have a short shelf life. Thanks to Google web analytics, the era of advertising in the dark ages is over.

An essential component of Internet marketing, web analytics tells a compelling story. It conveys visitor behavior, presenting a site evaluation of the proceeding data:

• Keywords and search terms 
• Traffic referrals (which sites are directing traffic)
• Which pages attain the highest traffic and conversion?
• What is the most sought after information on the site?
• Which web page pathways are the most frequently traveled?
• Which pages lack visitor interest?
• How does site traffic navigate through the site?
• Which pages are of least interest?
• On which page do visitors tend to exit the site?
• How to convert more site traffic to ensure the greatest ROI?

Given a blueprint of the aforementioned information, web analytics develops an exacting composite of how to chart a site’s clickstream.

Clickstream tracking is the path of how visitors navigate through a website.

Without web analytics it is merely impossible to measure, evaluate and forecast website visitor behavior. With an accurate visitor analysis, profits and sales are almost a matter of precise calculations.

Contact the Net Impact for a free Google Analytics Consulting assessment!

To hear most search engine optimization gurus tell it, “There’s no such thing as a content management system (CMS)  that works in accordance with the search engine marketing (SEM) campaign.”  In fact, many contend that CMSs are prone to hinder a site’s search engine optimization features. But, that’s because most have not driven the power of Auctori ™.

 

Auctori is not your ordinary, content management system, bug-ridden with SEO limitations. Programmed with integrated search engine optimization, Auctori refines design into a user-friendly, fuss-free interface—that just happens to give the authors the ability to maintain all SEO features, without hindering a site’s marketing endeavors. That means that Auctori empowers companies to maintain the autonomy or managing their sites regular updates.

To understand how content management systems actually build on streamlining the search engine marketing (SEM) campaign, SEO St. Louis interviewed Steve Thomas president of The Net Impact, Auctori’s proprietary content management system’s creator.

Q:  Most SEO programmers contend that CMSs  are  apt to have glitches, detracting from measuring the paid search conversion rates. Is Auctori any different? 

Thomas: 

 Auctori is distinctive in that it works in confluence with paid search campaigns. Whether the landing page calls for a custom, limited or even a navigation-less interface, Auctori treats each design according to the requirements of your pay-per-click ad search campaign.

 All we have to do is create a variation of master pages. Depending on the purpose or to test the conversion rate of each page, landing pages are designed with Auctori to work in confluence with the secondary, tertiary or even no navigation parameters. Moreover, Auctori eases these design elements with a reusable content block module.

Q:  Does Auctori allow advertisers to track conversions?

 

Thomas:

Unlike other content management systems where Java Script and the CMS experience irreconcilable differences, inhibiting accurate conversion tracking. On the contrary, Auctori enables the user to embed any JavaScript or even other custom scripts. Not only is Auctori suitable for JavaScript site wide, we developed Auctori to let you track conversions on a page-by-page basis.

…to be continued

Click CMS to read more  about the power of  Auctori.

If you’re shopping around for an SEO Company to man your company’s online presence, it’s important to understand which services are important to increasing revenues for growing the profit margin: affiliate marketing,  A/B Testing and website conversion rate.  Review the proceeding three-Web marketing terms, which impact the bottom line:

Affiliate Marketing – A referral program, whereby an advertiser or merchant compensates marketers for referring their products, resulting in a consumer designated action, such as a subscription, sales transaction or new customer lead. The referring agent or affiliate is paid a commission or revenue share, based on the terms of the affiliate program. Google employs a similar model to connect advertisers with publishers. Read more about the development of affiliate marketing program  for your organization.

A/B Testing – To ensure that a Web page or ad will command the best conversion rate, most search engine-marketing firms will conduct a series of tests, referred to as A/B testing. It’s the easiest way to analyze the marketability of headlines, ad content, design and landing pages. The test entails developing two versions of a page to compel the desired outcome. Companies, who provide these services, apply a myriad of experiments to improve a search engine marketing campaigns conversion rate. Learn more about A/B Testing for your Web site.

Conversion Rate – A measurement of how well a marketing medium (landing page, ad, newsletter) results in the preferred course of action (as in subscription or purchase). For instance, if you have a pay-per-click ad on Google, and 10 out of 1000 visitors result in a sales transaction, the pay-per-click ad has a 1 percent conversion rate. The average landing page has a seven percent conversion rate.  Read more about website conversion services.

How to do search engine optimization without any technical experience or training?

 

That’s right. Search engine optimization is increasingly easier than ever. Aside, from selecting a domain, developing the URL structure and composing a succinct and compelling meta tag description, a state-of-the-art, Web site content management system simplifies the entire process.

 Here’s what’s needed to get started:

Duly dub the domain. Starting with a domain, select  a keyword combination, which best reflects  your products and services. For instance, HDA, Inc. an online publishing and distributing company  used a similar model to spinoff its online division, HousePlansandMore.com. The site garners top page ranking on Google. 

Search engine optimization tip: Also, beware that the age of a site counts. Search engines are the one beholder, who perceives age, as credible resource. As a result, don’t be too hasty to  drop a domain for a better named version. Instead choose a new domain to brand and link to the company site.  This Web design SEO company is a valuable resource for developing a streamlined search engine marketing strategy.

 

Select words, wisely. As we mentioned last year, the words, which make up the company Web site pages, or the URL structure–should reflect the content of that page. So, avoid naming pages obscure  titles, such as: ‘About Us’, ‘Our Services’, ‘Testimonials’. Since, most consumers are not searching for the aforementioned terms, try to select words which reflect your services and offerings. 

Meta tags matter. Among search engine analysts, the meta tag is a controversial topic. While some contend that the description used to describe a web site are superfluous, evidence shows otherwise. For instance, using the words: SEO St. Louis, the description

(AKA meta tag reads:)

SEO St Louis – Google Page Results

And beyond the domain, url and meta tags, the Net Impact’s proprietary software, Auctori, does the rest of your search engine optimization  (SEO) for you. Read more how this content management system delivers autonomous search engine optimization.

Hi SEO St. Louis:

We’re shopping for a Web design company, who can optimize our site for search engine traffic. Since, we plan to maintain our site’s blog, we need the digital mediums incorporated in our web design. My question is whether it’s possible for a web design company to develop a site for us—with SEO capabilities that we can manage without us having to outsource the content updates? 

In other words, can we hire a Web design company to develop a new site for us to DIY SEO?

JT – Branson, MO

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The answer to your question is quite simple. While, we do not know how other companies manage Web site updates, our proprietary content management system (CMS), Auctori ™ enables you to manage your site’s reigns. From images, new articles, new page titles, Auctori is built to accommodate a site’s development with regard to its search engine optimization specifications.  

This is the process:

We begin with an analysis of your site’s navigational structure, traffic, content and other search engine optimization features. After which time, we’ll confer with you about your organization’s marketing objectives. Based on the information, we’ll evaluate your competition to determine a simple method for incorporating your Web site’s design with a CMS  in attuned with your search engine marketing strategy.

As you can see from the list below, Auctori gives you the autonomy to control the following content:

• Roles based permissions – security and authorization tools for viewing, editing, adding and approving user’s content.

• Content approval workflow – publishing approval tools for easing workflow productivity.

• Dynamic image editing – as for uploading  product inventory, Auctori optimizes images and stores them future re-use.

• Automatic archiving – Auctori doesn’t allow your firm to lose important documents. Organizing, storing and retrieving content is fuss free because, Auctori automatically archives data, assuring 24/7 access.

• Flexible navigation hierarchy – making navigational changes and updates never hinders the integrity of your site’s SEO. Auctori’s intuitive and flexible programming allows for as many modifications – as you see fit.

Read more about a content management system architected with built in SEO.