SEO St Louis

If you’re shopping around for an SEO Company to man your company’s online presence, it’s important to understand which services are important to increasing revenues for growing the profit margin: affiliate marketing,  A/B Testing and website conversion rate.  Review the proceeding three-Web marketing terms, which impact the bottom line:

Affiliate Marketing – A referral program, whereby an advertiser or merchant compensates marketers for referring their products, resulting in a consumer designated action, such as a subscription, sales transaction or new customer lead. The referring agent or affiliate is paid a commission or revenue share, based on the terms of the affiliate program. Google employs a similar model to connect advertisers with publishers. Read more about the development of affiliate marketing program  for your organization.

A/B Testing – To ensure that a Web page or ad will command the best conversion rate, most search engine-marketing firms will conduct a series of tests, referred to as A/B testing. It’s the easiest way to analyze the marketability of headlines, ad content, design and landing pages. The test entails developing two versions of a page to compel the desired outcome. Companies, who provide these services, apply a myriad of experiments to improve a search engine marketing campaigns conversion rate. Learn more about A/B Testing for your Web site.

Conversion Rate – A measurement of how well a marketing medium (landing page, ad, newsletter) results in the preferred course of action (as in subscription or purchase). For instance, if you have a pay-per-click ad on Google, and 10 out of 1000 visitors result in a sales transaction, the pay-per-click ad has a 1 percent conversion rate. The average landing page has a seven percent conversion rate.  Read more about website conversion services.