The Content Management System That Bolsters SEM: Part I
To hear most search engine optimization gurus tell it, “There’s no such thing as a content management system (CMS) that works in accordance with the search engine marketing (SEM) campaign.” In fact, many contend that CMSs are prone to hinder a site’s search engine optimization features. But, that’s because most have not driven the power of Auctori ™.
Auctori is not your ordinary, content management system, bug-ridden with SEO limitations. Programmed with integrated search engine optimization, Auctori refines design into a user-friendly, fuss-free interface—that just happens to give the authors the ability to maintain all SEO features, without hindering a site’s marketing endeavors. That means that Auctori empowers companies to maintain the autonomy or managing their sites regular updates.
To understand how content management systems actually build on streamlining the search engine marketing (SEM) campaign, SEO St. Louis interviewed Steve Thomas president of The Net Impact, Auctori’s proprietary content management system’s creator.
Q: Most SEO programmers contend that CMSs are apt to have glitches, detracting from measuring the paid search conversion rates. Is Auctori any different?
Thomas:
Auctori is distinctive in that it works in confluence with paid search campaigns. Whether the landing page calls for a custom, limited or even a navigation-less interface, Auctori treats each design according to the requirements of your pay-per-click ad search campaign.
All we have to do is create a variation of master pages. Depending on the purpose or to test the conversion rate of each page, landing pages are designed with Auctori to work in confluence with the secondary, tertiary or even no navigation parameters. Moreover, Auctori eases these design elements with a reusable content block module.
Q: Does Auctori allow advertisers to track conversions?
Thomas:
Unlike other content management systems where Java Script and the CMS experience irreconcilable differences, inhibiting accurate conversion tracking. On the contrary, Auctori enables the user to embed any JavaScript or even other custom scripts. Not only is Auctori suitable for JavaScript site wide, we developed Auctori to let you track conversions on a page-by-page basis.
…to be continued
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