SEO St Louis

Archive for February, 2010

Hi SEO St Louis;

Recently, we updated our company site to a content management system. We’ve been making regular site updates to ensure that our Web site is cached on the major search engines. Although our Web design company provides search engine optimization services, and we manage our CMS, we think that our company is pretty set in the SEO marketing. Are there any other services that we’re missing out to maximize our site’s online presence?

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Kudos for understating the importance of making regular content management system updates to improve your site’s exposure to search engine traffic. However, link building is another critical component of the search engine marketing strategy.

Frequently undervalued and understood, link building is the process of enticing other sites to link to your organization’s Web site. Theses links are emblematic of a site  ‘endorsement.’ The objective is to acquire more link endorsements, which innately drive more site traffic.

Another underlying value for link building or link management is that the more links or endorsements (links), the higher a site’s page rank via major search engines.

And while, your organization may try to manage all areas of your search engine optimization via your content management system, link building is merely a science, requiring:

• External Web site linking
• Internal Website linking
• Link bait development
• Natural link content development

 

Each page of any site acts as its own piece of real estate on the Internet.  For obvious reasons, the web page with 68 page links pointing toward it outpaces the page with 16-outboud links.

As for the architecture of your site’s content management system, internal linking is important too, along with a solid link bait and natural content development system.

Contact the experts of linking building and the innovators of a CMS, built for SEO.

Certain search engine optimization services are not optional. At SEO-St. Louis, we often talk about the technical benefits of search engine optimization.  The ultimate purpose for the search engine optimization (SEO) mumbo jumbo is to improve the bottom line. In this installment we’re reviewing four SEO services that the small business cannot afford to do without.

 

If your prospective target audience is unable to find your Web site, this is an indication of a misaligned web marketing strategy. The Net Impact, a St. Louis-SEO company, improves site’s search ranking by providing the following services:

 

• Keyword Research
• Meta Tag Analysis and Recommendations
• Optimization of Content for the home page and key landing pages
• Manual Search Engine Submission of your website to Google, Yahoo and MSN

Keyword Research — Keyword research is the foundation of search engine optimization. When consumers conduct searches via Google,  they enter keywords specific to their query. For obvious reasons, Web sites, hoping to generate leads, require keyword research to capture online traffic.

 

Meta Tag Analysis and Recommendation – Meta tag analysis is another component of keyword research. Based oo a site’s keyword research, meta tag descriptions, titles and headings should reflect the strategy. This is often referred to as “Google analytics consulting.” Moreover, other technical processes are involved in synchronizing a site’s keywords and meta tags to assure high online visibility.

 

Optimization of Content for the home page and key landing pages – Now once, your site is comprised of the appropriate keywords, it requires optimization. The step involves developing marketable content, which appeals to major search engines, and possesses the appropriate balance of keywords. In order to maximize a site’s traffic potential, each web page is treated like its own piece of Internet real estate, known as a landing page. These pages are quite important for marketing specific products, services and promotions.

 

Manual Search Engine Submission – Once the pages of your site are optimized for traffic, a manual submission  to major search engines (Google, Yahoo and Bing) assures that sites are cached on these directories.

Read more about search engine optimization (SEO) services.

Amid the social media networking frenzy, it’s merely impossible to ignore the marketing advantages of Facebook and Twitter. All-sized entities are reaping the rewards of attaining familiarity to leverage consumer loyalty. Before social media networking crept into the search engine stratagem, search engine optimization was almost a one-dimensional medium.

 

Anytime an organization has a page on Facebook, the social media networking site enables you to advertise your website, company as well as any events or special causes.  The link, from the Facebook to the site plays an integral role in the search engine optimization. Given Facebook’s customized geo-location targeting age and interests, it exemplifies how social media networking complements your company’s SEO.

 

SEO Tip: Remember to measure your target audience, on Facebook, based on consumers specific to your criteria.

 

Between surveys, photos, videos, several content tools can be applied to the Facebook canvas, enticing consumers to become fans and engaging the dialogue.

 

Social media networking tip: Contests and drawings have proved to be an effective incentive to motivate consumers to follow organizations.

Facebook serves as a vital marketing tool, bolstering credibility, enhancing brand awareness, driving Web site traffic. With regular Facebook updates, results show up in search engine results, complementing a company’s Web site  SEO and exposure.

Check out The Net Impact on Facebook

While creating a Facebook micro-site may seem like an arduous process, it’s another marketing tool, which can be initially delegated to a Web design company; and, then managed by one of your socially savvy team members.  Contact the Net Impact for a social media networking consultation.

In part one of Content Management Systems that Bolster Search Engine Marketing, the president of The Net Impact, Steve Thomas revealed how Auctori™ is distinctive from other content management systems  — in that it works in accordance with the search engine marketing strategy. The following interview bytes cover some of the most frequently asked SEO and efficacy questions associated with the CMS.

Q: Rumor has it that Auctori™ resembles the Microsoft Word document programming. Is it true that the content management system is as easy to use as Microsoft?

 

Thomas:

Developed by the Unified Development Inc. (Unidev ®), Auctori is a Microsoft Certified Web Content Management System (WCMS) built for search engine optimization (SEO).

In other words, the content management system is intended to mimic some of the interface qualities that end users are familiar with using, associated with a Microsoft Word document. 

Q:  How long does it take the average admin to learn the basics of search engine optimization to properly use the Auctori content management system?

Thomas:

The training is easy and almost unnecessary. Since the Auctori content management system is as straightforward to use as Microsoft ® applications, it is easy for most end users to learn to add, update, and modify content without any previous HTML experience. Most administrators catch on in a short period of time. 

 

Q: Is Auctori cost effective?

Thomas:

If you compare the hourly cost of making Website design changes to updating content in-house the savings is astronomical. In other words, dollar for dollar Auctori affords a cost effective search engine optimization solution with a substantial return on investment.

 

Q: What if a company decides to add a new market niche to their menu of services, how does the content management system integrate the additional search engine optimization components?

Thomas

When The Net Impact developed the Auctori content management system for search engine optimization, we did it to ease organization’s productivity and costs. Since our core competency is Website design and SEO, we can customize any specification, accommodating any design request.

Post your content management system questions below.