SEO St Louis

Archive for March, 2010

Small entities, renowned corporations, and search engine marketing firms converge in St. Louis for the second annual Midwest’s Premier Search Marketing Conference on April 1^st. With keynote topics covering the insider specs on using social media to create awareness about the online presence, quadrupling new business transactions, it’s a must attend expo. Some of the search engine marketing’s most renowned names in the industry will impart a wealth of intelligence about using social media and search engine optimization  (SEO) marketing to:

• Generate more leads
• Increase online productivity
• Nurture client or customer loyalty 

According to event planners, the purpose of the event is to help Saint Louis business owners realize how to maximize their online presence. Attending this expo provides the following incentives:

Develop an exacting strategy to drive search engine action from Google, BING and Yahoo Learn how to generate more sales and revenue from site traffic.

• Learn how to use Facebook and Twitter to maintain consumer loyalty and retention
• Search engine marketers and SEO programmers from around the country will provide a succinct overview.

President of an St-Louis SEO company, The Net Impact Steve Thomas will share the latest trends for incorporating search engine marketing in conjunction with a potent social media networking strategy.

Where Is My Business, a major sponsor of the Midwest’s Premier Search Marketing Conference spearheaded many of the conference’s ideas. They even conceptualized the giveaway. All attendants receive a complimentary Web analytics for improving their company’s Web site search engine visibility. The site analysis is a $279 value, but will be offered to any company that redeems the offer subsequent to the event.

Conveniently centered downtown St. Louis at the illustrious Lumiere Hotel and Casino, there is also a pre-conference networking social in the Cascade Lounge. Additional registration and discount information is available at the following link http://www.marketstl.com.

For eight years, we’ve had a corporate web site designed by a web design company. From day, one site was search engine optimized using our keywords. Given the age of our web site and quality content, we’ve been able to maintain a decent page rank. Also, we have an affiliate program, where we awards our strategic partners for recommending our products. which generates link popularity to our web site. Over the past six months, we’ve seen our page rank slip and we are wondering  what avenue we should consider to enhance our online presence? Can you provide any search engine optimization seo tips or SEM marketing advice?

Lydia – Arkansas

Your question is one many thriving corporations face. The practices of search engine marketing are in constant flux. Which means that corporations as well as the small sized entity must remain current with the evolution of SEO. Search engine optimization is no longer limited to awe-inspiring web design and quality content. To ensure maximum exposure the following search engine optimization complement the process:

• Blog Marketing
• Email Marketing
• Linking Program
• Pay per Click Management
• Press Release Optimization
• Social Media
• Web Marketing 

By outsourcing web design to a company, offering the aforementioned search engine optimization (SEO) services, companies can be assured a complete solution, where the search engine marketing strategy works in accordance with the SEO results. 

 

Test drive the possibilities , contact the Net Impact for a hassle-free consultation.

Web analytics, A/B Testing and strategic planning are underrated search engine optimization  and web design contrivances.

In the sphere of online marketing, some companies overlook the merely exacting science of A/B Testing.

What it is?

A/B Testing is a component of site analysis, providing target market intelligence to transition unique site traffic from a visitor to a prospect or consumer. Think of A/B testing as an intuitive marketing tool. Enabling marketers and advertisers the ability to predict which action the target market is most likely to engage in.

Why it’s needed?

Although search engine optimization (SEO) is designed to maximize a Web site to attract targeted traffic, what those prospects do once they arrive at a site is far more important. Web sites, which are designed to leverage the marketing agenda, have a precise objective for site traffic. From enticing a visitor to sign up for the company newsletter, complete an online sales transaction (ecommerce) or input information into a form, each action nurtures new business opportunities and customer relationships.  

A/B Testing is an ongoing process. It leverages an organizations understanding of which web design modifications are necessary to retain site traffic.

 The ultimate advantage of A/B Testing is in how it heightens conversion rates, yielding the best return on investment.

How it works?

With A/B Testing, various elements of a pages’ web design is tested to measure conversions. An SEO company will modify any of the following elements of a landing page to analyze which page motivates the highest conversion. 

• Headings
• Color
• Call to actions
• Marketing communiqué

From Web design analysis, competitive intelligence and a roster of SEO services, A/B testing assures that the marketing strategy has the capacity to meet benchmarks.

How to get it?

Test drive the possibilities of A/B Testing, contact the Net Impact for a hassle-free consultation.

Recently, one of St. Louis’ most renowned SEO companies hosted a conference about using search engine marketing to heighten brand awareness. The seminar evaluated the pertinent elements of an effective search engine marketing campaign. The topics that were reviewed, included:

• The relevance of architecting a resilient link
• How link building influences site exposure and traffic
• Advanced business-to-business search engine marketing

The first segment Search engine optimization consultant, Lauren Williamson and president, Steve Thomas of The Net Impact shared valuable insight about the role linking plays in building the search engine optimization (SEO) strategy.

Think of your Web site as a popular portal, recognized for being a network that everyone relies on for industry specific information, news and data.  

 

 

During another segment, Web Account Manager, Sonya Sawall provided a pithy overview of how business decision-makers buyers are using search engines to find strategic partners and vendors. To review the presentation, click on “Advanced B2B Search Engine Marketing.”

 

 

From social media networking sites such as Twitter, Facebook and other microsites, Ms. Sawall evaluated how the mediums emblemize business-to-business search engine marketing. Moreover, the use of these Internet marketing tools bolsters the linking strategy and other search engine optimization objectives.

 

 

Towards the end of the seminar, Angela Cicerelli explained how social media networks, such as FlickR YouTube, are generating significicant sources of traffic and even appear in search engine query results.

Also, for those naysayers, who question the validity of the aforementioned search engine marketing mediums, Ms. Cicerelli and Steve Thomas, evaluated the efficacy of mixed search engine and social media.

 

 

For a web site analysis, click on SEO to read more.