SEO St Louis

Posts Tagged ‘content management systems’

In this age of the application rage, certain aspects of Web design and web marketing are outmoded. In the proceeding post of SEO-St. Louis, we’re reviewing several instances whereby web content management systems are simplifying Web site updates and the search engine optimization process:

No more requests. It was merely half a decade ago when companies had to schedule Web site updates. Since many sites were developed using HTML or PHP, modifications required certain programming expertise that only the Web design company could perform. As for keeping a Web site fresh with new keyword driven content, corporations relied on an SEO company’s understanding of their products and services.

Alleviate downtime. Given the advances in web content management systems, businesses are no longer dependent upon the downtime associated with modifications. Bid adieu to the time lapse between the site update request and the actual site modification.

Businesses used to rely on IT departments and the web design agency to deploy web site updates. Between phone conversations, instant messaging, email messages, communications disconnects accounted for approximately 25 percent of Website design glitches.

For now, web content management systems not only afford companies of any size the self-sufficiency to amend design elements and media content, but minimize outsourcing Web design service expenditures. This translates into a higher return on the Web marketing budget.

Despite cost efficiency, certain web content management systems, designed with built in search engine optimization, place companies on the roadmap to major search engine traffic. In example, the Auctori content management system exposes each week’s content additions, social media posts and other web marketing uploads to Google, RSS feeds and other steady streams of traffic flow.

Read more about how the Auctori web content management system helps automate search engine optimization, visit: www.Auctori.com.

In part one of Content Management Systems that Bolster Search Engine Marketing, the president of The Net Impact, Steve Thomas revealed how Auctori™ is distinctive from other content management systems  — in that it works in accordance with the search engine marketing strategy. The following interview bytes cover some of the most frequently asked SEO and efficacy questions associated with the CMS.

Q: Rumor has it that Auctori™ resembles the Microsoft Word document programming. Is it true that the content management system is as easy to use as Microsoft?

 

Thomas:

Developed by the Unified Development Inc. (Unidev ®), Auctori is a Microsoft Certified Web Content Management System (WCMS) built for search engine optimization (SEO).

In other words, the content management system is intended to mimic some of the interface qualities that end users are familiar with using, associated with a Microsoft Word document. 

Q:  How long does it take the average admin to learn the basics of search engine optimization to properly use the Auctori content management system?

Thomas:

The training is easy and almost unnecessary. Since the Auctori content management system is as straightforward to use as Microsoft ® applications, it is easy for most end users to learn to add, update, and modify content without any previous HTML experience. Most administrators catch on in a short period of time. 

 

Q: Is Auctori cost effective?

Thomas:

If you compare the hourly cost of making Website design changes to updating content in-house the savings is astronomical. In other words, dollar for dollar Auctori affords a cost effective search engine optimization solution with a substantial return on investment.

 

Q: What if a company decides to add a new market niche to their menu of services, how does the content management system integrate the additional search engine optimization components?

Thomas

When The Net Impact developed the Auctori content management system for search engine optimization, we did it to ease organization’s productivity and costs. Since our core competency is Website design and SEO, we can customize any specification, accommodating any design request.

Post your content management system questions below.