SEO St Louis

Posts Tagged ‘keywords’

Search engine optimization (SEO) is not always complex. Components of SEO, such as the navigation, are commonsensical. Reviewing the most over-used navigation page titles, let’s review terms that are irrelevant to the architecture of any Web site.

Services

When’s the last time that you or anyone else you know conducted a query on a major search engine, using the keyword “services?” On Google, more than 2,110,000,000 billion site pages contain the term.

Generic words, used in a site’s navigation, devalue its search engine prominence. Select keywords, which illustrate the types of services your organization provides. In other words, specify the core services your company offers.

 

Here is an example:

Company X-Ampl provides printing services for postcards, brochures, flyers and other mass-production print jobs. However, on the company Web site, their printing services are labeled under the heading of services. Once the visitor clicks on the service page, few details describe Company X-Ampl’s printing services. The content is presented on a static page. (Static pages are merely invisible to search engines).

As a result, if someone were searching for printing postcards, the Web site with a page labeled “postcard printing” on the site map / navigation would have better search engine traffic and exposure.

 About Us

The “About Us” page is another controversial page. When the key phrase is queried via Google, the search engine returns some 1,200,000,000 results. But, how many online consumers are submitting searches, using the words” ‘about us’?

Let’s say that Company X-Ampl is a printing company based in Dubuque, IA.

To capitalize on the best search engine strategy, a page titled Dubuque Print Company would serve as an overview of the company and appease the search engines. By replacing the company’s ‘about us’ page in the navigation with a geo-location and an exacting service, Company X-Ampl will attract better traffic.

 

Testimonials

Another irrelevant page name are “testimonials.” Not many consumers search for testimonials. However, Google generates 94,900,000 results of the term.On the contrary, testimonials are credible tools that authenticate an organization’s offerings. Testimonials are best incorporated with a case study or white paper. As an alternative, integrate testimonials with the corroborating service.

Choose your keywords wisely.

In the meantime, click “SEO company,” to learn more about optimizing your site’s pages with relevant search words, terms and titles.

In the Chinese language, there are more than 15 million words. [Source: Chinese language]. If we were Chinese, there would be at least more than 4000 ways to communicate one idea. Fortunately, the English language is comprised of a short list of synonyms, phrases and keywords.  Selecting the appropriate keywords to use for a pay- per-click-campaign is the difference between losing and attaining a return on the advertising budget.

Use these tips to develop a portfolio of keywords for your key word campaign:

Compile a short list of generic keywords.

Craft a long list of keywords, which best depict the products and services featured on each page of your Web site.

Next, narrow down your keywords specific to your company; in example, the location of your business, the neighborhood, other marketplace synonyms, et cetera.

Then, evaluate your competition’s keywords. Since the assessment of your keywords requires a modicum of search engine optimization (SEO) expertise, consult a St. Louis SEO company that has a proven track record for delivering results.

Related Articles:

How to Select Keywords for Search Engine Optimization

How to Select Keyword and Keyword Phrases

How to Select Keywords for Search Engine Optimization

Choosing and Researching Keywords

How to Determine Keyword Competition | Keyword Analysis Series – Part III