SEO St Louis

Posts Tagged ‘SEM’

High quality content is vital in Internet Marketing. SEO content appears in your web pages, articles, blogs, press releases and social media marketing, and needs to be continuously updated if going to be effective.

Before jumping into writing optimized content for the web, remember these tips:

•Use keywords the right way – make sure your SEO content writing is easily understood. Don’t just stuff key words into your content.

•Place readability of the content first; if the keywords didn’t come naturally (or if you haven’t used enough to meet keyword density requirements), insert them where appropriate to turn your document into effective SEO content writing

•Never use too many keywords. An adbundance of keywords could transform your document from an SEO content writing project into spam (search engines are not stupid, and if this is the case they will not recognize your website.)

•Keep SEO content writing short and sweet- stay on the topic

•Stick to two or three keywords per page of SEO content writing to avoid reader confusion

If readers are unable to tell that they’ve just read SEO content writing, you have done your job. If you wrote content that is easy to read, flows well, is to the point and doesn’t leave your readers wandering why you have used the same word X amount of times- mission accomplished.

Recently, we were approached by a search engine-marketing (SEM) firm. They analyzed our site and told us that we could improve our Web site’s sales and lead generation, if we had better usability. We have no idea what usability has to do with converting our site traffic. Can you clarify?

Clueless in St. Louis Missouri

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Usability is technical terminology, describing how your visitors experience or move from each room or page of your site.  We’ve included a few web design – tips and examples on “usability.”

Define each page of your site. The confusion factor is the best way to alienate a prospective client or customer. As a result, properly titled or outlined pages enhance the possibilities of converting a visitor’s attention to learn more about your company’s offerings.

Keep your content short, succinct and scan-able. Most visitors who stumble upon your site are looking for specific information. Therefore, it’s a good idea to organize your site’s content with stylized features: bullet points, bolded content and paragraphs with 4-6 sentences.

Be contact accessible. Would you do business with someone wearing a bag over his or her head? Forget about your company story. Let visitors know how to contact you and where your offices are headquartered. Failure to identify basic contact information is the fastest method for losing prospective client credibility.

Abbreviate the contact form. Generally, Internet users have a short attention span and are too impatient to complete a lengthy form. Keep your contact forms short and sweet.

Meanwhile, for additional search engine marketing and web design tips, contact St. Louis’ premier web design company.

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Without the appropriate analytics, search engine marketing (SEM) is an exercise in futility.

• Do you know the origin of your website’s traffic?

• Have you ever evaluated where your prospects enter and exit?

• What is your visitor’s average span of stay on your site?

Without the aforementioned analytics or information, pay-per-click advertising and search engine optimization is like donating substantial contributions to Google and your SEO company.

While many companies are obsessed with where their site ranks on Google, the germane questions are:

• How is traffic generated on your site?
• How often are clicks turning into clients and prospects?
• What percentage are conversions?

In terms of your website’s traffic, the old adage: “What you don’t know can’t hurt you,” is an exorbitant gaffe. Because in the realm of attaining a return on your adverting and marketing budget, what you don’t know can cost you. Traffic origin is a fundamental component of the search engine marketing game.

Be informed about your site’s traffic. Dial 1.888.629.4672 to request a free analysis.

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