Posts Tagged ‘Social Media Networking’
Does Social Media Networking Complement Your Site’s SEO?
February 14th, 2010 | 
Author: Amid the social media networking frenzy, it’s merely impossible to ignore the marketing advantages of Facebook and Twitter. All-sized entities are reaping the rewards of attaining familiarity to leverage consumer loyalty. Before social media networking crept into the search engine stratagem, search engine optimization was almost a one-dimensional medium.
Anytime an organization has a page on Facebook, the social media networking site enables you to advertise your website, company as well as any events or special causes. The link, from the Facebook to the site plays an integral role in the search engine optimization. Given Facebook’s customized geo-location targeting age and interests, it exemplifies how social media networking complements your company’s SEO.
SEO Tip: Remember to measure your target audience, on Facebook, based on consumers specific to your criteria.
Between surveys, photos, videos, several content tools can be applied to the Facebook canvas, enticing consumers to become fans and engaging the dialogue.
Social media networking tip: Contests and drawings have proved to be an effective incentive to motivate consumers to follow organizations.
Facebook serves as a vital marketing tool, bolstering credibility, enhancing brand awareness, driving Web site traffic. With regular Facebook updates, results show up in search engine results, complementing a company’s Web site SEO and exposure.
Check out The Net Impact on Facebook
While creating a Facebook micro-site may seem like an arduous process, it’s another marketing tool, which can be initially delegated to a Web design company; and, then managed by one of your socially savvy team members. Contact the Net Impact for a social media networking consultation.
Rethinking Twitter
“Twitter, bah humbug,” that’s how some business owners feel about being tied into the social media networking. And, because no one can attribute or quantify the results in terms of exact financial returns, the digital channel remains somewhat of an enigma. But, vowing to abstain from Twitter could be the actual marketing injection certain entities necessitate.
Businesses and marketers, who endorse Facebook and Twitter, have already reaped the results of these time-consuming, dynamic mediums: good old-fashioned relationship building and loyalty. As for those naysayers, who are trying to refute the power of Twitter, review a few of the benefits this social media networking affords:
Demonstrate expertise, leadership and integrity.
Social medial networking platforms, such as Twitter are a showcase for brand building. The ability to use an interactive technology to gain trust, partake in the discussion and provide entertainment and information value underscores Twitter’s influence.
Using a hardware store as a Twitter prototype, Hardware ABC sells fireplace inserts that qualify for the EPA’s Tax Credit for energy efficient appliance. Hardware ABC ‘tweets” information and incentives about taking advantage of the tax credit. In turn, the market strategy validates their leadership, expertise and integrity.
Incentivize an exchange of relevant information.
Companies no longer have to rely on those poorly made cable commercials that seemed to tarnish the brand identity. Instead, Twitter enables any-sized business to take a proactive approach to initiating the dialogue with the target audience.
For example, Hardware ABC could run a sweepstakes on Twitter offering a free fireplace insert. All the while, the hardware store ‘tweets’ various do-it-yourself repair, safety and living green tips.
Bolster search engine visibility.
Twitter is merely marketing on oxygen. It does not cost anything. With the company Web site linked to an active Twitter account, developing the same link popularity could take years. Social media networking is one of the most effectual marketing tools for maximizing search engine visibility.
The linking strategy is straightforward. Hardware ABC offers do-it-yourself tips, tax credit information and other incentives – all of which are linked using the keywords, which are sourced right back to their online hardware store.
Nonetheless, not every organization has the internal resources to “tweet” the day away. That’s why it’s okay to hire a SEO company do the grunt work.
Rethinking Twitter? If so, let us answer your social media marketing, questions, by clicking “SEO company.”
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Some Companies Ban Twitter
SEO St. Louis:
Several months ago, we created a Twitter page for our mortgage company. Due to several security glitches, we stopped posting updates or communicating with our followers. Since the president does not think that Twitter quantifies the results of its time and efforts, Twitter has been banned at our office. Is there any concrete evidence that Twitter works?
Twitter-less in St. Louis
__________________________________________________________________________________________
Your company is not the only entity to ban social media networking. In a recent study, more than 50 percent of companies prohibit or block the following social networking sites: Twitter, Facebook and LinkedIn.
However, on the other side of the social media networking controversy exists ripe business opportunities. “Social” media networking is the underlying purpose of Twitter. The idea is to nurture new relationships.
Consider this hypothetical situation:
On Twitter, your mortgage company has 155 “followers.”
At any given time, maybe a fourth of those followers plan to purchase new property, refinance their home or has a friend, who needs a new mortgage.
Based on the communication with your company and what transpired recently in the mortgage /banking industry, those online excerpts and interactions are invaluable. In fact, they are emblematic of future prospects and business referrals.
But for the sake of argument, let’s say that your organization does NOT have any followers, then what?
O FOLLOWERS
Twitter is not only good for social networking; it improves your search engine marketing strategy.
Here’s how it works:
If your company uses its Twitter page to provide a mortgage or personal financing tip, and then comment on new blurbs or re-tweet (responding to other people’s tweets), with links referencing your site, you’re creating green shoots to your company’s Web site; thus bolstering your site’s link popularity. Overtime, through the generation of posts, comments re-tweets, your site is inevitably building it’s own Internet linking legacy — thus better search engine exposure and droves of unique visitors.
Hope this answers your question. In the interim, you can always outsource the management of your Twitter page to St. Louis’ top SEO, company.
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Using Twitter for Search Engine Marketing
Facebook or Twitter: Which Is Better for Business?
Social media networking seems to be on every sized company’s marketing strategy. Between Facebook and Twitter, the questions are which is better and how does each differ.
Facebook is MySpace, Yahoo Messenger and YouTube – all in one. For the person who wants to stay virtually connected to family and friends, Facebook is the hook-up. Although, certain companies try to incorporate Facebook into the marketing stratosphere it is one which requires the end user to remain engaged all the time, featuring:
• Instant messaging
• Video sharing
• Photo exchanging
• Emailing
When it comes to profiling the target market mesmerized by the allure of Facebook, the demographics range from college students to Baby Boomers. Facebook solves all social networking needs in one, alleviating the need for other interactive applications.
Twitter is instantaneous, succinct, imparting information in byte-sized chunks. Prime for posting deals, promoting upcoming events, Twitter serves as immediate communication gratification.
Since Twitter is an exchange of random thoughts, and ideas, it’s the perfect catalyst for disseminating brands. Additionally, it works as an appropriate medium to interact with prospects. For the business with various market segments, Twitter allows companies to segment the target audience into different contact pages. More importantly, in terms of Internet marketing, Twitter allows linking, which fortifies your company’s search engine exposure.
For more social media networking uses and strategies, contact the experts, The Net Impact.
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How To Use Twitter To Grow Your Business
Is Social Media Networking Really Beneficial?
Social media networking sites are instigating the dialogue between companies and their target audiences. Celebrities, promoting their latest movies, and college students touting their most recent escapades are not the only end-users who can benefit from creating a buzz on the likes of Twitter and Facebook.
Social networking sites are redefining how small to large entities market their brands. While these community-inspired hubs will never replace the need for a website, they afford an affluence of Internet marketing advantages. Below are several reasons to consider marketing your business via social media networking:
Branding made easy. A page on Twitter and Facebook enables any-sized business to interlink a brand-focused community.
Unbelievably, economical. Social media networking sites are an affordable direct marketing approach for small to large corporations. Even if you hire a Web design / SEO company, the cost is unbelievably economical to develop an effective social media marketing (SMM) strategy.
Organic SEO. A regularly updated page on Twitter or Facebook serves as an authentic catalyst for improving Web site rankings, organic links and keyword optimization. In other words, your website achieves rampant Internet exposure.
Fortifying consumer loyalty = better sales results. Ultimately, a well-maintained Twitter or Facebook page nurtures brand loyalty and more sales.
Delegate your social media network marketing to a leading SEO company.
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Posted in search engine optimization | 
Tags: SEO Company, Social Media Networking, social networking sites | 
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