Posts Tagged ‘Twitter’
Rethinking Twitter
December 8th, 2009 | 
Author: “Twitter, bah humbug,” that’s how some business owners feel about being tied into the social media networking. And, because no one can attribute or quantify the results in terms of exact financial returns, the digital channel remains somewhat of an enigma. But, vowing to abstain from Twitter could be the actual marketing injection certain entities necessitate.
Businesses and marketers, who endorse Facebook and Twitter, have already reaped the results of these time-consuming, dynamic mediums: good old-fashioned relationship building and loyalty. As for those naysayers, who are trying to refute the power of Twitter, review a few of the benefits this social media networking affords:
Demonstrate expertise, leadership and integrity.
Social medial networking platforms, such as Twitter are a showcase for brand building. The ability to use an interactive technology to gain trust, partake in the discussion and provide entertainment and information value underscores Twitter’s influence.
Using a hardware store as a Twitter prototype, Hardware ABC sells fireplace inserts that qualify for the EPA’s Tax Credit for energy efficient appliance. Hardware ABC ‘tweets” information and incentives about taking advantage of the tax credit. In turn, the market strategy validates their leadership, expertise and integrity.
Incentivize an exchange of relevant information.
Companies no longer have to rely on those poorly made cable commercials that seemed to tarnish the brand identity. Instead, Twitter enables any-sized business to take a proactive approach to initiating the dialogue with the target audience.
For example, Hardware ABC could run a sweepstakes on Twitter offering a free fireplace insert. All the while, the hardware store ‘tweets’ various do-it-yourself repair, safety and living green tips.
Bolster search engine visibility.
Twitter is merely marketing on oxygen. It does not cost anything. With the company Web site linked to an active Twitter account, developing the same link popularity could take years. Social media networking is one of the most effectual marketing tools for maximizing search engine visibility.
The linking strategy is straightforward. Hardware ABC offers do-it-yourself tips, tax credit information and other incentives – all of which are linked using the keywords, which are sourced right back to their online hardware store.
Nonetheless, not every organization has the internal resources to “tweet” the day away. That’s why it’s okay to hire a SEO company do the grunt work.
Rethinking Twitter? If so, let us answer your social media marketing, questions, by clicking “SEO company.”
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Some Companies Ban Twitter
SEO St. Louis:
Several months ago, we created a Twitter page for our mortgage company. Due to several security glitches, we stopped posting updates or communicating with our followers. Since the president does not think that Twitter quantifies the results of its time and efforts, Twitter has been banned at our office. Is there any concrete evidence that Twitter works?
Twitter-less in St. Louis
__________________________________________________________________________________________
Your company is not the only entity to ban social media networking. In a recent study, more than 50 percent of companies prohibit or block the following social networking sites: Twitter, Facebook and LinkedIn.
However, on the other side of the social media networking controversy exists ripe business opportunities. “Social” media networking is the underlying purpose of Twitter. The idea is to nurture new relationships.
Consider this hypothetical situation:
On Twitter, your mortgage company has 155 “followers.”
At any given time, maybe a fourth of those followers plan to purchase new property, refinance their home or has a friend, who needs a new mortgage.
Based on the communication with your company and what transpired recently in the mortgage /banking industry, those online excerpts and interactions are invaluable. In fact, they are emblematic of future prospects and business referrals.
But for the sake of argument, let’s say that your organization does NOT have any followers, then what?
O FOLLOWERS
Twitter is not only good for social networking; it improves your search engine marketing strategy.
Here’s how it works:
If your company uses its Twitter page to provide a mortgage or personal financing tip, and then comment on new blurbs or re-tweet (responding to other people’s tweets), with links referencing your site, you’re creating green shoots to your company’s Web site; thus bolstering your site’s link popularity. Overtime, through the generation of posts, comments re-tweets, your site is inevitably building it’s own Internet linking legacy — thus better search engine exposure and droves of unique visitors.
Hope this answers your question. In the interim, you can always outsource the management of your Twitter page to St. Louis’ top SEO, company.
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Using Twitter for Search Engine Marketing
Part II: Twitter Intelligence
How-to Twitter to Your Company’s Advantage
What do President Obama, Angelina Jolie and the St. Louis Cardinals have in common? They all use Twitter to promote and expose their agenda. In the business world, not many executives have the time to Twitter. Nevertheless, Twitter is the latest social network platform for connecting with the target market, establishing new business affiliations and assuring online exposure.
In the previous installment, we detailed a few tips for getting started with Twitter. This week, we’re exploring four other methods for marketing your business via Twitter.
Announce it.
Twitter is the ultimate stage for rolling out a new product. Entities of all sizes use Twitter to engage and interact with their followers. Mr. Obama is using Twitter to tout the benefits of his proposed health reform plan. A similar method works in the marketing department. Use Twitter, to announce the launch of a new product and to obtain feedback.
Be insightful.
Irrelevant commentary won’t do much for the marketing campaign. Insightful or humorous commentary stimulates the exchange of information. Instead of making the conversation centered on your company’s marketing objectives, initiate conversations around the interests and information value of your followers. It fortifies the consumer following. Offer free advice, inside tips and giveaways. The more value you offer, the better the likelihood others are to leverage your viral marketing campaign. Remember to contribute to other tweets–too.
Host a contest.
The marketing concept, “what’s in it for the prospect,” is applicable on Twitter. Contests, drawings and sweepstakes are the easiest tools for enticing Twitter engagement. Give your followers an incentive with freebies and gifts.
Mind your matters.
Twitter is about sending out a brief announcement in 140 characters or less. As a result, it is inappropriate to send out a continuation of tweets. Besides, excessive Twittering can be considered spam. Compose concise, relevant tweets. Anytime someone submits a tweet, be sure to respond within 24-hours or less.
Learn more about using Twitter to your company’s advantage, Contact St. Louis’ SEO specialists.
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Twitter Marketing Strategy – A Simple SEO Blueprint to Power Your Twitter Marketing Strategies