Posts Tagged ‘web design company’
Web Design with Autonomous SEO?
January 4th, 2010 | 
Author: We’re shopping for a Web design company, who can optimize our site for search engine traffic. Since, we plan to maintain our site’s blog, we need the digital mediums incorporated in our web design. My question is whether it’s possible for a web design company to develop a site for us—with SEO capabilities that we can manage without us having to outsource the content updates?
In other words, can we hire a Web design company to develop a new site for us to DIY SEO?
JT – Branson, MO
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The answer to your question is quite simple. While, we do not know how other companies manage Web site updates, our proprietary content management system (CMS), Auctori ™ enables you to manage your site’s reigns. From images, new articles, new page titles, Auctori is built to accommodate a site’s development with regard to its search engine optimization specifications.
This is the process:
We begin with an analysis of your site’s navigational structure, traffic, content and other search engine optimization features. After which time, we’ll confer with you about your organization’s marketing objectives. Based on the information, we’ll evaluate your competition to determine a simple method for incorporating your Web site’s design with a CMS in attuned with your search engine marketing strategy.
As you can see from the list below, Auctori gives you the autonomy to control the following content:
- Roles based permissions – security and authorization tools for viewing, editing, adding and approving user’s content.
- Content approval workflow – publishing approval tools for easing workflow productivity.
- Dynamic image editing – as for uploading product inventory, Auctori optimizes images and stores them future re-use.
- Automatic archiving – Auctori doesn’t allow your firm to lose important documents. Organizing, storing and retrieving content is fuss free because, Auctori automatically archives data, assuring 24/7 access.
- Flexible navigation hierarchy – making navigational changes and updates never hinders the integrity of your site’s SEO. Auctori’s intuitive and flexible programming allows for as many modifications – as you see fit.
Read more about a content management system architected with built in SEO.
Search Engine Market QA: Usability
Recently, we were approached by a search engine-marketing (SEM) firm. They analyzed our site and told us that we could improve our Web site’s sales and lead generation, if we had better usability. We have no idea what usability has to do with converting our site traffic. Can you clarify?
Clueless in St. Louis Missouri
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Usability is technical terminology, describing how your visitors experience or move from each room or page of your site. We’ve included a few web design – tips and examples on “usability.”
Define each page of your site. The confusion factor is the best way to alienate a prospective client or customer. As a result, properly titled or outlined pages enhance the possibilities of converting a visitor’s attention to learn more about your company’s offerings.
Keep your content short, succinct and scan-able. Most visitors who stumble upon your site are looking for specific information. Therefore, it’s a good idea to organize your site’s content with stylized features: bullet points, bolded content and paragraphs with 4-6 sentences.
Be contact accessible. Would you do business with someone wearing a bag over his or her head? Forget about your company story. Let visitors know how to contact you and where your offices are headquartered. Failure to identify basic contact information is the fastest method for losing prospective client credibility.
Abbreviate the contact form. Generally, Internet users have a short attention span and are too impatient to complete a lengthy form. Keep your contact forms short and sweet.
Meanwhile, for additional search engine marketing and web design tips, contact St. Louis’ premier web design company.
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Elements of a Search Engine Marketing Strategy
In the previous installment, the topic was on driving quality traffic. This week at St. Louis SEO, we’re delving into how the various conduits (search engine traffic, social media, pay-per-click advertising, press releases, etc.) influence your site’s traffic. The following elements are central to developing a successful search engine marketing strategy:
Starting with Google, Ask and Bing, these major search engines account for multiple traffic channels. Since, they aggregate all the links or a Web site’s referrals, they’re highly influential.
Pay-per-click advertising vitalizes site exposure. It simultaneously directs targeted traffic, assuring a measurable means of prominence. More importantly, with the right PPC campaign sites tend to generate a percentile of leads, conversions and sales predictability.
Social media sites, such as such as Twitter, Facebook, Flickr, LinkedIn, and Jigsaw are relevant traffic tributaries. These cyber hotspots have the capacity to nurture the client following and consumer loyalty.
A regularly maintained blog assures that your site is being indexed on a regular basis by media outlets, RSS feeds and of course main blog search engine directories. Blogs comprised of information, news and industry-specific resources fuel repeat traffic and ultimately better page rank.
Press releases and major media outlets authenticate a Web site’s real estate on the Internet. For instance, PRWeb.com is a press release distribution portal, which categorizes company news, referring target specific traffic.
In due course, anywhere on the Internet, where your site is relevantly linked, influences site traffic. Not to mention, the above elements of the search engine market (SEM) strategy pay for themselves overtime.
For additional SEM advice, visit The Net Impact, Missouri’s Best web design company.
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Posted in search engine marketing | 
Tags: pay-per-click advertising, web design company | 
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