SEO St Louis

Posts Tagged ‘web marketing’

One of the most important aspects of a successful PPC campaign is choosing your keywords. Choosing the wrong keywords for your campaign can result in users never finding your site or can waste your advertising budget on non-targeted traffic.  But how do you choose your keywords? There are countless tools to estimate search volume and competition of specific keywords.  But, this research from Marketing Sherpa finds that looking at keywords that are already driving traffic and conversions is the best method of determining which keywords to choose.

Tactics of Keyword Research 

Understanding the terms that your customers are using is critical to finding the best keywords and this research supports that idea.  Determining the keywords that actual customers are using is critical, and can be done looking at your analytics to determine keywords that are currently directing traffic to your site as well as your site search to find out what visitors are looking for when they are on your site.  Analyzing competitor’s sites is also an important tactic in determining popular industry-specific terms.  Using keyword tools is still one aspect of choosing the right keywords, but should be used in conjuction with many other research methodologies as well.

High quality content is vital in Internet Marketing. SEO content appears in your web pages, articles, blogs, press releases and social media marketing, and needs to be continuously updated if going to be effective.

Before jumping into writing optimized content for the web, remember these tips:

•Use keywords the right way – make sure your SEO content writing is easily understood. Don’t just stuff key words into your content.

•Place readability of the content first; if the keywords didn’t come naturally (or if you haven’t used enough to meet keyword density requirements), insert them where appropriate to turn your document into effective SEO content writing

•Never use too many keywords. An adbundance of keywords could transform your document from an SEO content writing project into spam (search engines are not stupid, and if this is the case they will not recognize your website.)

•Keep SEO content writing short and sweet- stay on the topic

•Stick to two or three keywords per page of SEO content writing to avoid reader confusion

If readers are unable to tell that they’ve just read SEO content writing, you have done your job. If you wrote content that is easy to read, flows well, is to the point and doesn’t leave your readers wandering why you have used the same word X amount of times- mission accomplished.

If you’re shopping around for an SEO Company to man your company’s online presence, it’s important to understand which services are important to increasing revenues for growing the profit margin: affiliate marketing,  A/B Testing and website conversion rate.  Review the proceeding three-Web marketing terms, which impact the bottom line:

Affiliate Marketing – A referral program, whereby an advertiser or merchant compensates marketers for referring their products, resulting in a consumer designated action, such as a subscription, sales transaction or new customer lead. The referring agent or affiliate is paid a commission or revenue share, based on the terms of the affiliate program. Google employs a similar model to connect advertisers with publishers. Read more about the development of affiliate marketing program  for your organization.

A/B Testing – To ensure that a Web page or ad will command the best conversion rate, most search engine-marketing firms will conduct a series of tests, referred to as A/B testing. It’s the easiest way to analyze the marketability of headlines, ad content, design and landing pages. The test entails developing two versions of a page to compel the desired outcome. Companies, who provide these services, apply a myriad of experiments to improve a search engine marketing campaigns conversion rate. Learn more about A/B Testing for your Web site.

Conversion Rate – A measurement of how well a marketing medium (landing page, ad, newsletter) results in the preferred course of action (as in subscription or purchase). For instance, if you have a pay-per-click ad on Google, and 10 out of 1000 visitors result in a sales transaction, the pay-per-click ad has a 1 percent conversion rate. The average landing page has a seven percent conversion rate.  Read more about website conversion services.