SEO and Search Engine Optimization Tips and Techniques

24
Apr

Social Media Is No Longer Optional

by: Holly
In the March 2010 issue of Fast Company, the feature story reviewed the success of Mark Zuckerberg, the Founder and CEO behind social media giant Facebook. Considering that the six-year behemoth has inspired the most popular global brands to subscribe to social media, it is growing increasingly impossible to rebuke Facebook’s potency.

Despite the fact that the social mega media site is still in its babyhood, 2009 was the first time the company turned a profit. With more than 350 million users and growing along with a slew of free tools available in 70 languages, Facebook represents one vital role for any company:

EXPOSURE. EXPOSURE. EXPOSURE

Social media networking has shifted the paradigm in market research. Any-sized corporation can directly interact with their clientele to tweak products and services.

There is no longer the need to invest thousands of dollars in market research.

Aside from commissioning a web design company to create a Facebook page, an incentive driven social media strategy is necessary to assure a booming fan-base.

An Analysis of Trident’s Social Media Strategy
- Cadbury’s Trident® utilizes an incentive focused social media strategy.
- The marketing incentive welcomes consumers to enter its “Perpetual Festival,” which includes “30 festivals around the globe in 30 weeks.”
- Trident’s Facebook page incorporates the same web design that is presented on its UK Web site. The sweepstakes engages the consumer to participate in the drawing by leading the visitor to enter a code from a pack of Trident gum
- From the Facebook page to Trident’s micro site, each website design maintains continuity, transitioning the consumer from one page to the next.
Given Facebook’s omnipresence, the social media marketing is impossible to disregard. Now that the most powerful search engine directory, Google is caching and posting Facebook’s status updates, social media is an extension of the SEO strategy.

Consider the following questions about your company’s social media marketing strategy:
- Are your competitors using social media to bond with the target audience?
- How can your organization out-face the competition or better retain the target audience’s attention via Facebook?
- Does your company have a Facebook fan wall reflective of your products and services brand identities?
- Are you posting engaging media, which entices the target market to subscribe, contribute and engage in the conversation?
- Is the company Facebook page updated on a regular basis?
If you need assistance developing social media design in sync with your Internet marketing strategy, contact The Net Impact.

Connect with The Net Impact on Facebook.
Filed under - search engine marketing, social media marketing 1 Comment so far. Add yours now
17
Apr

What Transpires Without SEO

by: Holly
Search engine optimization (SEO) is a silent member of the sales force. While it won’t infringe on co-workers’ territory, take the day off to entertain ‘clients’ at the Cardinal’s game, or require health insurance, SEO supports the sales staff. This article provides a succinct overview of the effects of marketing sans SEO.

Did you know? Businesses that do not incorporate search engine optimization in conjunction with their site’s Web design are merely invisible on the Internet.

What transpires without SEO:

Concealed.
- The company Web site is virtually invisible on the Internet. As long as any entity Web site occupies cyberspace, the objective is to expose its products and services to as much of the target market as possible—to acquire new business.
Counterproductive.
- Employees have to work harder finding prospective clients, who are in the market for the company’s offerings. With a website designed using SEO, targeted traffic (as in sizzling hot leads) visits the company site, fueling the sales teams’ prospects and sales opportunities.
- Low page rank and online exposure are counterproductive to any sized entity’s targets and sales goals.
Stunted financial results.
- Search engine optimization has been found to leverage marketing results by twenty-five percent. Without SEO, the losses represent a fourth of productivity.
Low Retention
- The marketing strategy is incongruent with sales goals and targets. Word-of-mouth and traditional local advertising lack the retention rate companies require to thrive in the marketplace.
Kudos to any organization or business model that can thrive in today’s economic climate sans SEO. As for those, who need the perpetual sustenance of new leads, prospects and sales, learn what SEO can do for your business, when you click contact the Net Impact.
Filed under - search engine optimization No Comments so far. Add yours now
10
Apr

How-to Quantify Outsourcing SEO

by: Holly
Search engine optimization (SEO) considerations often pose several challenging questions:
- Which is better hiring an in-house web designer or outsourcing?
- How to maintain autonomy without being at the complete mercy of the Web design company?
These answers are subjective. The cost analysis depends on how much a business values time, money and results.

What is the timeframe?

If your business plans to make an impact on the search engines, every day is critical. In other words, the longer your site is offline or not optimized for search engine traffic, it represents substantial losses.

How much will it cost to have the internal IT department build a new web design with the latest search engine-marketing infrastructure?

In order to compete with the competition, a business Web site attributes for a significant part of the market strategy and new business development (i.e.: lead generation, sales transactions, new subscriptions).

If your IT department is manning the company’s network, how realistic is it to expect a timely completion of the new Web site design?

While many web designers understand the importance of marrying website design with search engine optimization, the wheel is always being reinvented. SEO is in constant evolution. A Web design company, who specializes in SEO, can ensure that your business site is current with the latest trends and practices in search engine marketing.

Want the immediacy of professional web design, yet the autonomy to manage regular updates –in-house?

A web content management system offers the autonomy to update content on a regular basis without the cost of outsourcing billable hours. For example, Auctori is a legal content management system with built in SEO.

How can you assure that your Website attains the highest ROI?

Most employees do not sign a contract offering to forego their salary if a Web site underperforms in site conversions. To assure an ultimate return on investment, opt for a Website design company that offers a strategic partnership. This alleviates the chances that the search engine optimization strategy will become obsolete.

To maintain a competitive edge, consider a web content management system designed with search engine optimization. Learn why more and more companies are powered by the Auctori.com web content management system, please click: “Auctori” to read more.
Filed under - Content Management System, search engine marketing No Comments so far. Add yours now
03
Apr

Social Media Kindles New Business Liaisons

by: Holly

Social media is not limited to nurturing narcissistic tendencies. Despite the market research indicating that only 65 percent of American business professionals incorporate social media, it’s rapidly emerging as paramount component of the search engine marketing strategy.

Amid Twitter, LinkedIn and Facebook, a new crop of social media networking sites mushrooms across a myriad of marketplaces. SEO-St. Louis compiled a shortlist of social media networks geared for vertical and horizontal markets. Here are the finding:

Cofoundr is a community for entrepreneurs — designers, investors, and programmers, and other individuals, who are committed to developing partnerships for new start-up ventures.

Doctors HangOut.com is a social networking service for medical students, doctors and residents.

FastPitchNetworking is an international business social networking site.

Nexly is a business to business social media marketplace for small to mid-sized businesses to network. (Nexly’s URL is www.nexly.com)

ResearchGate is a professional social networking site designed to help scientists and researchers collaborate on new studies and trials.

Ryze is another professional social media networking site, segmented into thousands of organizations to nurture new business relationships.

Select Minds is a corporate social networking platform designed to connect current employees, former employees and organizations with each other to procure new business.

Upspring is a social networking site designed to help vertical markets such as retailers, manufacturers and service providers to improve their local web presence.

The microcosm of social media sites validates that corporations can no longer afford to ignore the potency of social media (Twitter, Facebook, et al). And in terms of maintaining robust search engine optimization—as in online exposure, social media networking fortifies that visibility, affording an abundance of new professional and business relationships.

If your organization is considering Twitter, Facebook or any of the aforementioned social media networking pages to enhance new business, please click “contact The Net Impact” for a hassle-free consultation.

Filed under - search engine marketing No Comments so far. Add yours now
27
Mar

St. Louis Expo Highlights Leading SEO Marketing Trends

by: Holly
Small entities, renowned corporations, and search engine marketing firms converge in St. Louis for the second annual Midwest’s Premier Search Marketing Conference on April 1^st. With keynote topics covering the insider specs on using social media to create awareness about the online presence, quadrupling new business transactions, it’s a must attend expo. Some of the search engine marketing’s most renowned names in the industry will impart a wealth of intelligence about using social media and search engine optimization (SEO) marketing to:
- Generate more leads
- Increase online productivity
- Nurture client or customer loyalty
According to event planners, the purpose of the event is to help Saint Louis business owners realize how to maximize their online presence. Attending this expo provides the following incentives:

Develop an exacting strategy to drive search engine action from Google, BING and Yahoo Learn how to generate more sales and revenue from site traffic.
- Learn how to use Facebook and Twitter to maintain consumer loyalty and retention
- Search engine marketers and SEO programmers from around the country will provide a succinct overview.
President of an St-Louis SEO company, The Net Impact Steve Thomas will share the latest trends for incorporating search engine marketing in conjunction with a potent social media networking strategy.

Where Is My Business, a major sponsor of the Midwest’s Premier Search Marketing Conference spearheaded many of the conference’s ideas. They even conceptualized the giveaway. All attendants receive a complimentary Web analytics for improving their company’s Web site search engine visibility. The site analysis is a $279 value, but will be offered to any company that redeems the offer subsequent to the event.

Conveniently centered downtown St. Louis at the illustrious Lumiere Hotel and Casino, there is also a pre-conference networking social in the Cascade Lounge. Additional registration and discount information is available at the following link http://www.marketstl.com.
Filed under - search engine marketing, SEO Event No Comments so far. Add yours now
20
Mar

SEO Tips and SEM Marketing Advice

by: Holly
For eight years, we’ve had a corporate web site designed by a web design company. From day, one site was search engine optimized using our keywords. Given the age of our web site and quality content, we’ve been able to maintain a decent page rank. Also, we have an affiliate program, where we awards our strategic partners for recommending our products. which generates link popularity to our web site. Over the past six months, we’ve seen our page rank slip and we are wondering what avenue we should consider to enhance our online presence? Can you provide any search engine optimization seo tips or SEM marketing advice?

Lydia – Arkansas

Your question is one many thriving corporations face. The practices of search engine marketing are in constant flux. Which means that corporations as well as the small sized entity must remain current with the evolution of SEO. Search engine optimization is no longer limited to awe-inspiring web design and quality content. To ensure maximum exposure the following search engine optimization complement the process:
- Blog Marketing
- Email Marketing
- Linking Program
- Pay per Click Management
- Press Release Optimization
- Social Media
- Web Marketing
By outsourcing web design to a company, offering the aforementioned search engine optimization (SEO) services, companies can be assured a complete solution, where the search engine marketing strategy works in accordance with the SEO results.

Test drive the possibilities , contact the Net Impact for a hassle-free consultation.
Filed under - search engine marketing, search engine optimization No Comments so far. Add yours now
13
Mar

Why A/B Testing Is a Necessity?

by: Holly
Web analytics, A/B Testing and strategic planning are underrated search engine optimization and web design contrivances.

In the sphere of online marketing, some companies overlook the merely exacting science of A/B Testing.

What it is?

A/B Testing is a component of site analysis, providing target market intelligence to transition unique site traffic from a visitor to a prospect or consumer. Think of A/B testing as an intuitive marketing tool. Enabling marketers and advertisers the ability to predict which action the target market is most likely to engage in.

Why it’s needed?

Although search engine optimization (SEO) is designed to maximize a Web site to attract targeted traffic, what those prospects do once they arrive at a site is far more important. Web sites, which are designed to leverage the marketing agenda, have a precise objective for site traffic. From enticing a visitor to sign up for the company newsletter, complete an online sales transaction (ecommerce) or input information into a form, each action nurtures new business opportunities and customer relationships.

A/B Testing is an ongoing process. It leverages an organizations understanding of which web design modifications are necessary to retain site traffic.

The ultimate advantage of A/B Testing is in how it heightens conversion rates, yielding the best return on investment.

How it works?

With A/B Testing, various elements of a pages’ web design is tested to measure conversions. An SEO company will modify any of the following elements of a landing page to analyze which page motivates the highest conversion.
- Headings
- Color
- Call to actions
- Marketing communiqué
From Web design analysis, competitive intelligence and a roster of SEO services, A/B testing assures that the marketing strategy has the capacity to meet benchmarks.

How to get it?

Test drive the possibilities of A/B Testing, contact the Net Impact for a hassle-free consultation.
Filed under - search engine optimization No Comments so far. Add yours now
06
Mar

The Net Impact’s Conference Portends Dawn of New SEO Strategy

by: Holly
Recently, one of St. Louis’ most renowned SEO companies hosted a conference about using search engine marketing to heighten brand awareness. The seminar evaluated the pertinent elements of an effective search engine marketing campaign. The topics that were reviewed, included:
- The relevance of architecting a resilient link
- How link building influences site exposure and traffic
- Advanced business-to-business search engine marketing
The first segment Search engine optimization consultant, Lauren Williamson and president, Steve Thomas of The Net Impact shared valuable insight about the role linking plays in building the search engine optimization (SEO) strategy.

St Louis SEO | Web Design Hosts SEO Seminar

Think of your Web site as a popular portal, recognized for being a network that everyone relies on for industry specific information, news and data.

The Net Impact reveals the latest trends in Internet marketing

During another segment, Web Account Manager, Sonya Sawall provided a pithy overview of how business decision-makers buyers are using search engines to find strategic partners and vendors. To review the presentation, click on “Advanced B2B Search Engine Marketing.”

Web Account Manager Discusses Advanced B2B Search Engine Marketing

From social media networking sites such as Twitter, Facebook and other microsites, Ms. Sawall evaluated how the mediums emblemize business-to-business search engine marketing. Moreover, the use of these Internet marketing tools bolsters the linking strategy and other search engine optimization objectives.

Towards the end of the seminar, Angela Cicerelli explained how social media networks, such as FlickR YouTube, are generating significicant sources of traffic and even appear in search engine query results.

Also, for those naysayers, who question the validity of the aforementioned search engine marketing mediums, Ms. Cicerelli and Steve Thomas, evaluated the efficacy of mixed search engine and social media.

Angela Cicerelli and Steve Thomas reveal the pros and cons of mixed media

For a web site analysis, click on SEO to read more.
Filed under - search engine marketing, search engine optimization No Comments so far. Add yours now
27
Feb

Is Our Content Management System Adequate for SEO?

by: Holly
Hi SEO St Louis;

Recently, we updated our company site to a content management system. We’ve been making regular site updates to ensure that our Web site is cached on the major search engines. Although our Web design company provides search engine optimization services, and we manage our CMS, we think that our company is pretty set in the SEO marketing. Are there any other services that we’re missing out to maximize our site’s online presence?

________________________

Kudos for understating the importance of making regular content management system updates to improve your site’s exposure to search engine traffic. However, link building is another critical component of the search engine marketing strategy.

Frequently undervalued and understood, link building is the process of enticing other sites to link to your organization’s Web site. Theses links are emblematic of a site ‘endorsement.’ The objective is to acquire more link endorsements, which innately drive more site traffic.

Another underlying value for link building or link management is that the more links or endorsements (links), the higher a site’s page rank via major search engines.

And while, your organization may try to manage all areas of your search engine optimization via your content management system, link building is merely a science, requiring:
- External Web site linking
- Internal Website linking
- Link bait development
- Natural link content development
Each page of any site acts as its own piece of real estate on the Internet. For obvious reasons, the web page with 68 page links pointing toward it outpaces the page with 16-outboud links.

As for the architecture of your site’s content management system, internal linking is important too, along with a solid link bait and natural content development system.

Contact the experts of linking building and the innovators of a CMS, built for SEO.
Filed under - Content Management System, search engine optimization No Comments so far. Add yours now
20
Feb

SEO Services Small Businesses Can’t Afford to Do Without

by: Holly
Certain search engine optimization services are not optional. At SEO-St. Louis, we often talk about the technical benefits of search engine optimization. The ultimate purpose for the search engine optimization (SEO) mumbo jumbo is to improve the bottom line. In this installment we’re reviewing four SEO services that the small business cannot afford to do without.

If your prospective target audience is unable to find your Web site, this is an indication of a misaligned web marketing strategy. The Net Impact, a St. Louis-SEO company, improves site’s search ranking by providing the following services:
- Keyword Research
- Meta Tag Analysis and Recommendations
- Optimization of Content for the home page and key landing pages
- Manual Search Engine Submission of your website to Google, Yahoo and MSN
Keyword Research — Keyword research is the foundation of search engine optimization. When consumers conduct searches via Google, they enter keywords specific to their query. For obvious reasons, Web sites, hoping to generate leads, require keyword research to capture online traffic.

Meta Tag Analysis and Recommendation – Meta tag analysis is another component of keyword research. Based oo a site’s keyword research, meta tag descriptions, titles and headings should reflect the strategy. This is often referred to as “Google analytics consulting.” Moreover, other technical processes are involved in synchronizing a site’s keywords and meta tags to assure high online visibility.

Optimization of Content for the home page and key landing pages – Now once, your site is comprised of the appropriate keywords, it requires optimization. The step involves developing marketable content, which appeals to major search engines, and possesses the appropriate balance of keywords. In order to maximize a site’s traffic potential, each web page is treated like its own piece of Internet real estate, known as a landing page. These pages are quite important for marketing specific products, services and promotions.

Manual Search Engine Submission – Once the pages of your site are optimized for traffic, a manual submission to major search engines (Google, Yahoo and Bing) assures that sites are cached on these directories.

Read more about search engine optimization (SEO) services.
Filed under - search engine optimization, Web Analytics No Comments so far. Add yours now

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SEO St Louis

What Transpires Without SEO

by: Holly

How-to Quantify Outsourcing SEO

by: Holly

St. Louis Expo Highlights Leading SEO Marketing Trends

by: Holly

SEO Tips and SEM Marketing Advice

by: Holly

Why A/B Testing Is a Necessity?

by: Holly

The Net Impact’s Conference Portends Dawn of New SEO Strategy

by: Holly

Is Our Content Management System Adequate for SEO?

by: Holly

SEO Services Small Businesses Can’t Afford to Do Without

by: Holly

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