SEO and Search Engine Optimization Tips and Techniques

18
Jan

3-Sales Driven Web Marketing Terms to Know

by: Holly

If you’re shopping around for an SEO Company to man your company’s online presence, it’s important to understand which services are important to increasing revenues for growing the profit margin: affiliate marketing, A/B Testing and website conversion rate. Review the proceeding three-Web marketing terms, which impact the bottom line:

Affiliate Marketing – A referral program, whereby an advertiser or merchant compensates marketers for referring their products, resulting in a consumer designated action, such as a subscription, sales transaction or new customer lead. The referring agent or affiliate is paid a commission or revenue share, based on the terms of the affiliate program. Google employs a similar model to connect advertisers with publishers. Read more about the development of affiliate marketing program for your organization.

A/B Testing – To ensure that a Web page or ad will command the best conversion rate, most search engine-marketing firms will conduct a series of tests, referred to as A/B testing. It’s the easiest way to analyze the marketability of headlines, ad content, design and landing pages. The test entails developing two versions of a page to compel the desired outcome. Companies, who provide these services, apply a myriad of experiments to improve a search engine marketing campaigns conversion rate. Learn more about A/B Testing for your Web site.

Conversion Rate – A measurement of how well a marketing medium (landing page, ad, newsletter) results in the preferred course of action (as in subscription or purchase). For instance, if you have a pay-per-click ad on Google, and 10 out of 1000 visitors result in a sales transaction, the pay-per-click ad has a 1 percent conversion rate. The average landing page has a seven percent conversion rate. Read more about website conversion services.

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08
Jan

Search Engine Optimization Tips 2010

by: Holly

How to do search engine optimization without any technical experience or training?

That’s right. Search engine optimization is increasingly easier than ever. Aside, from selecting a domain, developing the URL structure and composing a succinct and compelling meta tag description, a state-of-the-art, Web site content management system simplifies the entire process.

Here’s what’s needed to get started:

Duly dub the domain. Starting with a domain, select a keyword combination, which best reflects your products and services. For instance, HDA, Inc. an online publishing and distributing company used a similar model to spinoff its online division, HousePlansandMore.com. The site garners top page ranking on Google.

Search engine optimization tip: Also, beware that the age of a site counts. Search engines are the one beholder, who perceives age, as credible resource. As a result, don’t be too hasty to drop a domain for a better named version. Instead choose a new domain to brand and link to the company site. This Web design SEO company is a valuable resource for developing a streamlined search engine marketing strategy.

Select words, wisely. As we mentioned last year, the words, which make up the company Web site pages, or the URL structure–should reflect the content of that page. So, avoid naming pages obscure titles, such as: ‘About Us’, ‘Our Services’, ‘Testimonials’. Since, most consumers are not searching for the aforementioned terms, try to select words which reflect your services and offerings.

Meta tags matter. Among search engine analysts, the meta tag is a controversial topic. While some contend that the description used to describe a web site are superfluous, evidence shows otherwise. For instance, using the words: SEO St. Louis, the description

(AKA meta tag reads:)

SEO St Louis – Google Page Results

And beyond the domain, url and meta tags, the Net Impact’s proprietary software, Auctori, does the rest of your search engine optimization (SEO) for you. Read more how this content management system delivers autonomous search engine optimization.

Filed under - Content Management System, Uncategorized No Comments so far. Add yours now
04
Jan

Web Design with Autonomous SEO?

by: Holly
Hi SEO St. Louis:

We’re shopping for a Web design company, who can optimize our site for search engine traffic. Since, we plan to maintain our site’s blog, we need the digital mediums incorporated in our web design. My question is whether it’s possible for a web design company to develop a site for us—with SEO capabilities that we can manage without us having to outsource the content updates?

In other words, can we hire a Web design company to develop a new site for us to DIY SEO?

JT – Branson, MO

——————————————————————

The answer to your question is quite simple. While, we do not know how other companies manage Web site updates, our proprietary content management system (CMS), Auctori ™ enables you to manage your site’s reigns. From images, new articles, new page titles, Auctori is built to accommodate a site’s development with regard to its search engine optimization specifications.

This is the process:

We begin with an analysis of your site’s navigational structure, traffic, content and other search engine optimization features. After which time, we’ll confer with you about your organization’s marketing objectives. Based on the information, we’ll evaluate your competition to determine a simple method for incorporating your Web site’s design with a CMS in attuned with your search engine marketing strategy.

As you can see from the list below, Auctori gives you the autonomy to control the following content:
- Roles based permissions – security and authorization tools for viewing, editing, adding and approving user’s content.
- Content approval workflow – publishing approval tools for easing workflow productivity.
- Dynamic image editing – as for uploading product inventory, Auctori optimizes images and stores them future re-use.
- Automatic archiving – Auctori doesn’t allow your firm to lose important documents. Organizing, storing and retrieving content is fuss free because, Auctori automatically archives data, assuring 24/7 access.
- Flexible navigation hierarchy – making navigational changes and updates never hinders the integrity of your site’s SEO. Auctori’s intuitive and flexible programming allows for as many modifications – as you see fit.
Read more about a content management system architected with built in SEO.
Filed under - Content Management System, search engine optimization No Comments so far. Add yours now
30
Dec

SEO Lessons Learned in 2009

by: Holly

Search engine marketing is not becoming any easier for small businesses to follow. To simplify the learning curve, a St. Louis SEO company was the host of several symposiums in 2009. Google analytics, social media networking and email marketing were the focal points of these interactive seminars. In this installment of SEO St. Louis, we’re reviewing some the lessons learned about SEO in 2009:

Google’s Analytical Tool

Throughout 2009, the marketing mantra was: Use Googles’ analytical toolbar to enhance sales and customer retention. In the realm of search engine marketing, the Net Impact also demonstrated the importance of using Google’s analytical tool to track target audience traffic. Just to recap a few bytes, review the video

YouTube Google Analytics Trending

Email Marketing Campaigns

Based on the information gleaned from analyzing traffic or (Clickstream tracking), companies can develop an email campaign to target and convert prospective new clients and customers. Moreover, database marketing email campaigns provide transparent results. In other words, these marketing catalysts illustrate measurable statistics, enabling businesses to custom fit the communiqué to augment conversion rates.

Additionally, with an exacting Web site traffic analysis, demographic segmentation, and Net Impact’s email marketing database programs, achieving a higher retention rate is a matter of putting a strategy into motion. Review the Email Marketing Guide

In November of 2009, Search engine marketing analyst, Erica Scharringhausen hosted a highly informative search engine marketing overview. If you click on the link below, you can watch the video to discover the importance of social media tagging and how to do-it-yourself.

For additional information, watch the YouTube video. Be sure to contact The Net Impact team with your search engine marketing questions and feedback.

To learn more about implementing a solid social media networking or developing a stalwart marketing strategy, the Net Impact offers complementary SEO Consultations.

Filed under - search engine marketing, search engine optimization No Comments so far. Add yours now
23
Dec

Sowing the Seeds of SEO

by: Holly

There is a parallel between search engine optimization (SEO) and produce. Cultivating a vegetable garden is verisimilar to optimizing a site for search engine exposure. A regular schedule of water, sunshine and pruning is key to the harvest. When Web sites are not nourished with new information, search engine bots have no reason to re-index old content.

For the company Web site, seeds are sown from frequent content updates and submissions to RSS feeds, search engines and other online news directories.

Content management systems, blogs and company news pages require new doses of information for one major purpose: to sow the seed of SEO as in organic search engine exposure.

Organic search engine exposure is like growing vegetables

without any pesticides or chemical additives.

In other words, organic search engine exposure is when a company’s Web site appears in the top 5-page results of Google, based on its name and services. It does not rely on a sponsored ad or pay-per-click campaign to boost its visibility. It’s 100% pure SEO.

Here’s an example:

A search query on Google, using the words “St. Louis Web Design company” returns The Net Impact on the first page. The site is an organically popular Web site. Since several resources refer and link back to the company’s Web site, it has a high page rank sans any crafty SEO tricks.

Back in the vegetable garden, propagation yields more crops. In the realm of search engine marketing, this means disseminating the message to multiple sources. Other blogs, RSS feeds and of course social media networking sites are accessible outlets to circulate link popularity.

For instance, Google Blog Search and Topic Exchange are two blog engines to fuel your Web site’s visibility. For obvious reason’s Google’s Blog search engine assures that the company web site achieves optimal exposure. Topic Exchange is comprised of information aggregated from a cross sector of market places. When your site adds new information, make sure your content pings the aforementioned sites.

But in the agricultural world, not all farmers cultivate their own crops. And in the business strata, not all companies sow the seeds of their SEO.

Do you need help sowing the seeds of your site’s SEO? If so, click on St. Louis SEO company to learn more.

Filed under - search engine marketing, search engine optimization No Comments so far. Add yours now

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SEO St Louis

3-Sales Driven Web Marketing Terms to Know

by: Holly

Search Engine Optimization Tips 2010

by: Holly

Web Design with Autonomous SEO?

by: Holly

Sowing the Seeds of SEO

by: Holly

Categories

Web and Software Links

Tags

RSS Feed

SEO St Louis

3-Sales Driven Web Marketing Terms to Know

by: Holly

Search Engine Optimization Tips 2010

by: Holly

Web Design with Autonomous SEO?

by: Holly

SEO Lessons Learned in 2009

by: Holly

Sowing the Seeds of SEO

by: Holly

Categories

Web and Software Links

Tags

RSS Feed