Posts Tagged: effective email marketing campaign

• Jul 10, 2009

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  What Output Metrics Say About Your Email Campaign

  Email marketing is not only an eco-friendly means for promoting an organization’s products and services, but it is a cost effective search engine-marketing (SEM) tool. There are five areas to measure the efficacy of an email-marketing proposition. Refer to the following output metrics to glean the results of your email marketing campaign: Bounce rate: measures...