Posts Tagged: pay-per-click
-
Jun 01, 2010
1 CommentSEO Vs. SEM – What’s the Diff?
They sound pretty similiar – SEO and SEM, but they actually refer to two different parts of the same Internet marketing strategy. Obtaining website traffic through search engines falls into two major categories — search engine optimization (SEO or organic search) and search engine marketing (SEM or paid search). SEM is a much broader term than SEO,...
-
Nov 09, 2009
No CommentsScorned By Google’s Ad Word Pay-Per-Click Advertising?
Some small-sized businesses complain: “We have been scorned by Google’s Ad Word campaign, left feeling like a PPC fool.” As a company that designs SEO-friendly Web sites, and who manages companies search engine-marketing (SEM) campaigns, we work frequently with organizations scorned by Google’s Ad Words pay-per-click (PPC) programs. In 98 percent of the cases, the...
-
Sep 16, 2009
No CommentsHow to drive Quality Traffic?
The number of attendees and the span of their stay usually gauge the success of a party, event or gathering. The same concept is applicable on the company Web site: • How much traffic does a site attract? • What is the average duration of the visit? However, one area of site statistics is commonly...
-
Sep 08, 2009
No CommentsHow to select key words for your pay-per-click campaign?
In the Chinese language, there are more than 15 million words. [Source: Chinese language]. If we were Chinese, there would be at least more than 4000 ways to communicate one idea. Fortunately, the English language is comprised of a short list of synonyms, phrases and keywords. Selecting the appropriate keywords to use for a pay-...
