Posts Tagged: SEM
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May 24, 2010
No CommentsWriting for SEO
High quality content is vital in Internet Marketing. SEO content appears in your web pages, articles, blogs, press releases and social media marketing, and needs to be continuously updated if going to be effective. Before jumping into writing optimized content for the web, remember these tips: •Use keywords the right way – make sure your...
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Oct 12, 2009
No CommentsSearch Engine Market QA: Usability
Recently, we were approached by a search engine-marketing (SEM) firm. They analyzed our site and told us that we could improve our Web site’s sales and lead generation, if we had better usability. We have no idea what usability has to do with converting our site traffic. Can you clarify? Clueless in St. Louis Missouri...
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Oct 08, 2009
No CommentsSEO – Traffic Analysis
Without the appropriate analytics, search engine marketing (SEM) is an exercise in futility. • Do you know the origin of your website’s traffic? • Have you ever evaluated where your prospects enter and exit? • What is your visitor’s average span of stay on your site? Without the aforementioned analytics or information, pay-per-click advertising and...
