Posts Tagged: Web Analytics
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Jun 09, 2010
No CommentsWho Made the Assist to your Conversion Goal?
When it comes to soccer, in theory it is pretty simple– you need to put the ball in the back of the net. When this happens it is usually the goal scorer who gets the most credit, but what about the defense who got the play rolling? In reality there is far more to a...
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Jan 31, 2010
No CommentsWhat Story Web Analytics Tells?
At one time, corporate America depended on advertising agencies to assume the role of consumer psychologist. Ad agencies, no longer have the ability to misconstrue the target audience. There’s no more manipulating the consumer data. Fortunately, search engine marketing delivered a brand new age of transparency: Web analytics. Advertisers need not risk running an inept...
